Fig. 1From: Viewing alcohol warning advertising reduces urges to drink in young adults: an online experimentMultiple mediation model showing effect of viewing alcohol warning advertisements (compared to viewing alcohol promoting or non-alcohol advertisements) on urges to drink alcohol via mean pleasure and arousal in response to advertisements. Values are standardised regression coefficients with 95 % confidence intervals in parentheses. Heaviness of drinking, television use, and internet use were included in the model as covariatesBack to article page