Term | Details |
---|---|
Alcohol retail venues | Retail venues with visible evidence of alcohol sales. |
Other retail venues | Retail venues with no evidence of alcohol sales. |
Venue-associated brand marketing | Advertisement or marketing of alcohol or alcohol beverage brands related to a venue that sold alcohol e.g., a poster for a brand of beer on the outside wall of a bar. |
Isolated brand marketing | As above but not related to a venue that sold alcohol. |
Outlet marketing | Advertisements or marketing promoting drinking or exhibiting consumption of alcohol. General and not consisting of a brand or corporate aspect e.g., a “Happy Hour” sign or “BYO” (bring-your-own) sign. |
Alcohol health-promotion materials | Materials promoting relatively safe consumption of alcohol e.g., host responsibility statements stating approaches to dealing with, intoxicated and underage people. |
Alcohol regulatory materials | Materials pertaining to the regulation of alcohol consumption e.g., legislated signage stating identification requirement for all alcoholic purchases for those under 25 years. |
Visible drinkers | Instances of people drinking what is likely to be alcohol beverages (on a balance of probabilities). |
Alcohol-related litter | Trash or litter that is thought to be alcohol-related (on a balance of probabilities), e.g., an empty beer can or bottle. |
Other pro-alcohol materials | Any other material promoting alcohol consumption that does not fall into any of the above categories. |