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Table 1 Definitions used for classifying alcohol-related venues, marketing and other materials

From: Alcohol in urban streetscapes: a comparison of the use of Google Street View and on-street observation

Term

Details

Alcohol retail venues

Retail venues with visible evidence of alcohol sales.

Other retail venues

Retail venues with no evidence of alcohol sales.

Venue-associated brand marketing

Advertisement or marketing of alcohol or alcohol beverage brands related to a venue that sold alcohol e.g., a poster for a brand of beer on the outside wall of a bar.

Isolated brand marketing

As above but not related to a venue that sold alcohol.

Outlet marketing

Advertisements or marketing promoting drinking or exhibiting consumption of alcohol. General and not consisting of a brand or corporate aspect e.g., a “Happy Hour” sign or “BYO” (bring-your-own) sign.

Alcohol health-promotion materials

Materials promoting relatively safe consumption of alcohol e.g., host responsibility statements stating approaches to dealing with, intoxicated and underage people.

Alcohol regulatory materials

Materials pertaining to the regulation of alcohol consumption e.g., legislated signage stating identification requirement for all alcoholic purchases for those under 25 years.

Visible drinkers

Instances of people drinking what is likely to be alcohol beverages (on a balance of probabilities).

Alcohol-related litter

Trash or litter that is thought to be alcohol-related (on a balance of probabilities), e.g., an empty beer can or bottle.

Other pro-alcohol materials

Any other material promoting alcohol consumption that does not fall into any of the above categories.