Table 1 Tailored persuasive message examples

A

High screening intention

Clear information about where/when/how they can receive screening

B

Low screening intention/high cancer worry

Gain-framed message:

“Detecting cancer early can lead to a higher chance of survival”

C

Low screening intention/low cancer worry

Loss-framed message:

“Not detecting cancer early can increase the risk of fatality”

Control group

Usual reminder:

“You are due for your cancer screening”

“FOBT is needed for colorectal cancer screening”