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Table 4 Sources that made the biggest impact on becoming an Antibiotic Guardian in relation to age and use of social media

From: Impact of a United Kingdom-wide campaign to tackle antimicrobial resistance on self-reported knowledge and behaviour change

 

Sources that made the biggest impact on becoming an Antibiotic Guardian (%)

Printed materials

YouTube

Social media

Website

Colleagues

Friends

Combination

None

Age

        

 12-17 years old

0.0

0.0

28.6

28.6

0.0

28.6

14.3

0.0

 18-24 years old

4.6

2.0

12.4

17.7

22.2

5.2

30.7

5.2

 25-34 years old

4.6

2.3

16.2

15.2

26.6

2.8

21.3

11.1

 35-44 years old

3.8

1.4

17.1

15.1

21.7

1.4

28.2

11.3

 45-54 years old

4.9

1.3

8.6

18.7

20.2

1.6

33.9

10.8

 55-64 years old

8.4

0.3

7.1

17.9

17.1

1.9

36.3

11.1

 65-74 years old

13.9

1.0

8.9

17.8

8.9

5.0

24.8

19.8

 75 years or older

15.4

0.0

0.0

7.7

7.7

7.7

46.2

15.4

 Total

5.6

1.4

12.2

16.9

20.8

2.4

29.8

11.1

Social Media User

        

 Yes

4.5

1.5

15.5

15.9

19.8

2.6

29.9

10.2

 No

9.3

1.0

0.2

19.9

23.6

1.8

29.5

14.8

 Total

5.6

1.4

12.1

16.8

20.7

2.4

29.9

11.3