Table 3 Decomposition of the effect of POS cigarette marketing on SID
β | p-value | |
|---|---|---|
Total effect | 0.31 | <0.001 |
Direct effect | 0.25 | <0.001 |
Total indirect | 0.06 | <0.001 |
Indirect effects | ||
via cravings, urges to buy, unplanned purchases | 0.01 | 0.001 |
via cravings, unplanned purchases | 0.04 | <0.001 |
via urges to buy, unplanned purchases | 0.01 | 0.03 |