Spatio-demographic | Radio | TV | N P | FP | ||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
characteristics | yes | % | sig. | yes | % | sig. | yes | % | sig. | yes | % | sig. |
Age group | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
15–19 | 1,911 | 24.20 | 0.000 | 1,088 | 13.79 | 0.000 | 352 | 4.47 | 0.000 | 539 | 6.82 | 0.000 |
20–24 | 2,167 | 32.31 |  | 1,324 | 19.74 |  | 508 | 7.59 |  | 1,192 | 17.75 |  |
25–29 | 2,538 | 36.09 |  | 1,635 | 23.26 |  | 585 | 8.83 |  | 1,260 | 17.91 |  |
30–34 | 1,992 | 37.12 |  | 1,280 | 23.86 |  | 466 | 8.70 |  | 1,033 | 19.23 |  |
35–39 | 1,734 | 36.89 |  | 1,060 | 22.58 |  | 365 | 7.78 |  | 976 | 20.76 |  |
40–44 | 1,270 | 34.69 |  | 812 | 22.19 |  | 286 | 7.82 |  | 776 | 21.18 |  |
45–49 | 1,146 | 32.25 |  | 671 | 18.90 |  | 205 | 5.77 |  | 449 | 12.63 |  |
Education | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
No education | 1,846 | 13.45 | 0.000 | 331 | 2.41 | 0.000 | 32 | 0.23 | 0.000 | 400 | 2.91 | 0.000 |
Primary | 2,214 | 31.17 | Â | 1,120 | 15.78 | Â | 194 | 2.74 | Â | 1,210 | 17.03 | Â |
Secondary | 6,204 | 43.10 | Â | 4,246 | 29.51 | Â | 1,334 | 9.29 | Â | 3,257 | 22.61 | Â |
Higher | 2,494 | 67.55 | Â | 2,173 | 58.87 | Â | 1.207 | 32.75 | Â | 1,358 | 36.73 | Â |
Marital Status | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Never married | 8,209 | 31.11 | 0.000 | 4,714 | 17.88 | 0.000 | 1,507 | 5.72 | 0.000 | 3,854 | 14.6 | 0.000 |
Married | 395 | 45.45 | Â | 292 | 33.56 | Â | 77 | 8.87 | Â | 249 | 28.59 | Â |
Living with Partner | 347 | 34.94 | Â | 202 | 20.36 | Â | 68 | 6.87 | Â | 96 | 9.67 | Â |
Divorced/sep | 162 | 37.76 | Â | 106 | 24.71 | Â | 42 | 9.84 | Â | 97 | 22.61 | Â |
Widowed | 120 | 27.78 | Â | 49 | 11.34 | Â | 21 | 4.86 | Â | 35 | 8.10 | Â |
Religion | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Traditionalist | 31 | 8.81 | 0.000 | 20 | 5.68 | 0.000 | 5 | 1.42 | 0.000 | 24 | 6.82 | 0.000 |
Christianity | 8,169 | 41.21 | Â | 6,047 | 30.52 | Â | 2,276 | 11.50 | Â | 5,004 | 25.22 | Â |
Islam | 4,505 | 24.27 | Â | 1,776 | 9.57 | Â | 473 | 2.55 | Â | 1,174 | 6.32 | Â |
Employment status | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Not working | 12,379 | 33.34 | 0.000 | 7,649 | 20.61 | 0.000 | 2.671 | 7.21 | 0.000 | 6,039 | 16.26 | 0.000 |
Working | 209 | 19.24 | Â | 135 | 12.44 | Â | 47 | 4.33 | Â | 86 | 7.92 | Â |
Region | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
North Central | 1,871 | 29.96 | 0.000 | 1,205 | 19.30 | 0.000 | 512 | 8.21 | 0.000 | 1,019 | 16.30 | 0.000 |
North East | 968 | 14.62 | Â | 469 | 7.09 | Â | 165 | 2.50 | Â | 256 | 3.86 | Â |
North West | 2,082 | 21.54 | Â | 370 | 3.83 | Â | 151 | 1.56 | Â | 334 | 3.45 | Â |
South East | 1,725 | 38.69 | Â | 1,042 | 23.38 | Â | 511 | 11.47 | Â | 1,168 | 26.18 | Â |
South South | 2,375 | 39.22 | Â | 1,886 | 31.19 | Â | 737 | 12.22 | Â | 1,590 | 26.25 | Â |
South West | 3,737 | 63.66 | Â | 2,898 | 49.37 | Â | 691 | 11.78 | Â | 1,858 | 31.63 | Â |
Residence | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Urban | 7,600 | 48.93 | 0.000 | 5,526 | 35.59 | 0.000 | 2.037 | 13.14 | 0.000 | 3,704 | 23.83 | 0.000 |
Rural | 5,158 | 22.06 | Â | 2,344 | 10.03 | Â | 730 | 3.13 | Â | 2,521 | 10.77 | Â |
Wealth Index | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Lowest | 547 | 8.29 | 0.000 | 41 | 0.62 | 0.000 | 14 | 0.21 | 0.000 | 121 | 1.83 | 0.000 |
Second | 1,176 | 15.65 | Â | 212 | 2.83 | Â | 63 | 0.84 | Â | 456 | 6.07 | Â |
Middle | 2,284 | 28.58 | Â | 984 | 12.32 | Â | 307 | 3.85 | Â | 1,166 | 14.57 | Â |
Fourth | 3,910 | 46.29 | Â | 2,517 | 29.81 | Â | 705 | 8.36 | Â | 1,883 | 22.28 | Â |
Highest | 4,841 | 57.84 | Â | 4,116 | 49.19 | Â | 1.678 | 20.10 | Â | 2,599 | 31.01 | Â |