Table 2 Number of appeals by sports wagering brand
Symbol | Bet365 | Betfair | Centre bet | Crown bet | Lad brokes | Sporting bet | Sports bet | TAB | Tom Water house | UBET | William Hill | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
(n = 2) | (n = 6) | (n = 10) | (n = 5) | (n = 9) | (n = 9) | (n = 18) | (n = 12) | (n = 4) | (n = 4) | (n = 6) | (n = 85)a | |
Sports Fan Rituals and Behaviours | 1 | 5 | 10 | 5 | 5 | 9 | 9 | 8 | 4 | 4 | 6 | 66(78Â %) |
Mateship | 0 | 0 | 3 | 0 | 9 | 4 | 12 | 7 | 1 | 4 | 1 | 41(48Â %) |
Gender Stereotypes | 0 | 3 | 2 | 0 | 3 | 8 | 15 | 2 | 0 | 0 | 1 | 34(40Â %) |
Winning | 0 | 3 | 0 | 5 | 5 | 0 | 5 | 5 | 2 | 2 | 3 | 30(35Â %) |
Social Status | 0 | 2 | 3 | 1 | 4 | 0 | 4 | 3 | 4 | 1 | 3 | 25(29Â %) |
Adventure, Thrill and Risk | 1 | 1 | 10 | 1 | 1 | 1 | 2 | 0 | 2 | 4 | 0 | 23(27Â %) |
Happiness | 0 | 0 | 0 | 1 | 2 | 1 | 6 | 6 | 1 | 4 | 2 | 23(27Â %) |
Sexualised Imagery | 0 | 2 | 5 | 1 | 2 | 1 | 5 | 4 | 1 | 0 | 0 | 21(25Â %) |
Power and Control | 1 | 3 | 1 | 0 | 1 | 0 | 3 | 0 | 4 | 0 | 3 | 16(19Â %) |
Patriotism | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 3 | 0 | 12(14Â %) |