Fig. 1

Agreement with impact statements for all four labels. Note. Impact statements are abbreviated to the following: Aware = “Raise awareness about the link between regular alcohol consumption and cancer”. Talk = “Prompt conversations about the cancer risk involved in drinking alcohol regularly”. Myself = “Prompt me to drink alcohol less often”. Friend = “Prompt my friends to drink alcohol less often”. Family = “Prompt me to talk to my family and/or friends about the cancer risks associated with alcohol”. Kids = “Prompt me to educate my children about the cancer risk associated with alcohol”