Table 3 Weighted multinomial logistic regression of misperceptions about “light” cigarettes

Sex

Male

1.50 (0.59 to 3.85)

0.40

0.91 (0.32 to 2.60)

0.86

Female

1.00 (reference)

1.00 (reference)

Age group (years)

55+

1.14 (0.58 to 2.26)

0.70

3.36 (1.31 to 8.59)

0.01*

40–54

1.30 (0.68 to 2.47)

0.43

2.77 (1.10 to 7.02)

0.03*

25–39

1.02 (0.54 to 1.93)

0.96

1.92 (0.75 to 4.96)

0.18

18–24

1.00 (reference)

1.00 (reference)

Income

DK/Not stated

1.20 (0.62 to 2.34)

0.59

1.23 (0.51 to 2.95)

0.64

Low

0.99 (0.57 to 1.74)

0.98

0.74 (0.38 to 1.45)

0.38

Middle

0.85 (0.50 to 1.47)

0.57

0.87 (0.46 to 1.67)

0.68

High

1.00 (reference)

1.00 (reference)

Education

Not stated

0.72 (0.14 to 3.64)

0.69

1.06 (0.18 to 6.34)

0.95

Low

1.26 (0.86 to 1.85)

0.23

1.05 (0.66 to 1.67)

0.83

High

1.00 (reference)

1.00 (reference)

Smoking status

Daily

1.00 (0.41 to 2.46)

0.99

1.06 (0.26 to 4.39)

0.94

Non-daily

1.00 (reference)

1.00 (reference)

Daily consumption

Increments of 10

1.01 (0.82 to 1.26)†

0.90

0.86 (0.64 to 1.15)†

0.31

Health Knowledge

1–8

0.99 (0.92 to 1.07)†

0.79

0.95 (0.87 to 1.04)†

0.29

Worried smoking has damaged health

A lot

0.97 (0.50 to 1.87)

0.92

0.82 (0.36 to 1.83)

0.62

A fair amount

1.18 (0.63 to 2.20)

0.61

1.05 (0.49 to 2.29)

0.89

A little

1.12 (0.69 to 1.81)

0.65

0.94 (0.53 to 1.69)

0.84

Not at all

1.00 (reference)

1.00 (reference)

Worried smoking will damage health

Very worried

1.41 (0.65 to 3.04)

0.38

1.13 (0.45 to 2.82)

0.80

Moderately worried

1.16 (0.55 to 2.41)

0.70

1.65 (0.70 to 3.86)

0.25

A little worried

1.08 (0.57 to 2.05)

0.81

2.29 (1.06 to 4.97)

0.04*

Not at all

1.00 (reference)

1.00 (reference)

Rate your health

Poor – very good

0.86 (0.68 to 1.08)†

0.20

0.95 (0.71 to 1.26)†

0.70

Perceived addiction

Very addicted

0.91 (0.48 to 1.72)

0.78

1.34 (0.62 to 2.90)

0.47

Somewhat addicted

1.34 (0.73 to 2.47)

0.34

1.42 (0.68 to 3.00)

0.36

Not at all

1.00 (reference)

1.00 (reference)

Quit Intentions

Within 1 month

0.82 (0.41 to 1.66)

0.58

1.24 (0.54 to 2.84)

0.61

Within 6 months

0.94 (0.56 to 1.59)

0.82

1.52 (0.82 to 2.82)

0.19

Beyond 6 months

0.98 (0.64 to 1.51)

0.93

1.20 (0.68 to 2.11)

0.53

No intentions

1.00 (reference)

1.00 (reference)

Quit efficacy

Extremely sure

0.71 (0.34 to 1.48)

0.35

1.69 (0.65 to 4.36)

0.28

Very sure

0.95 (0.48 to 1.85)

0.87

1.52 (0.68 to 3.38)

0.31

Moderately sure

1.11 (0.65 to 1.88)

0.71

1.63 (0.81 to 3.29)

0.17

Slightly sure

1.00 (0.60 to 1.67)

1.00

1.37 (0.70 to 2.68)

0.36

Not at all sure

1.00 (reference)

1.00 (reference)

“Lights” are smoother

Agree

3.86 (2.72 to 5.47)

<.001*

44.8 (23.6 to 84.9)

<.001*

Disagree

1.00 (reference)

1.00 (reference)