Skip to main content

Table 1 Tanzania PMTCT webpage monitoring data. Overview of the Tanzania Prevention of Mother-to-Child Transmission of HIV (PMTCT) National Resource Center (NRC) website development and implementation: activities, monitoring indicators, outputs, and outcomes

From: Development and promotion of a national website to improve dissemination of information related to the prevention of mother-to-child HIV transmission (PMTCT) in Tanzania

Website development and implementation activities

Pre-launch monitoring indicators and outputs

Post-launch monitoring indicators and outputs

Targeted outputs and outcomes

• Engage stakeholders, form Advisory Committee

• Identify appropriate staff and technical consultants, e.g., website/social media designer, host, manager

• Analyze the target audience and their requirements

• Develop site architecture and create website, e.g., content development and placement, wireframes and mock-ups

• Conduct usability testing; review and revise

• Migrate content and implement CMSa

• Conduct staff training on use and management of website software

• Develop and implement marketing (including social media) and evaluation plans

• Implement ongoing website management and updates/revisions

• Conduct ongoing evaluation using Google Analytics and other strategies

• Stakeholder Advisory committee meetings and input per minutes

• Cycles of usability tests and revisions completed

• Web links to and from PMCT.or.tz established

• Finalized site content includes key PMTCT resources, links, PMTCT partner contacts and resources (Partners catalogue), static survey, etc.

• Google Analytics in place

• Staff independently updating website and establishing social media presence

• Website marketing materials finalized and distributed

• Social media marketing campaign for launch

• PMTCT website launch meeting and launch on planned date

• Google analytics data of site visitors and use, e.g., # and source of visitors, # and type of downloaded resources, # referred visitors from linked websites

• Interactive discussion forum added to the website

• Discussion forum activity and content

• Additional PMTCT partner resources linked or posted on the website

• Static survey reports

• Number of Facebook likes and Twitter followers

• Social media and marketing campaigns for updated PMTCT guidelines and other key resources

• Ongoing site management with content updates, repair of broken web links, etc.

• Proportion accessing via mobile device, utilizing Swahili version

• Growth in website use and downloads over time with spikes related to marketing campaigns and addition of key resources

• Easily accessed key resources from web links, google searches, listserv, etc.

• Growth in content with increased access to PMTCT partners information/resources

• Increased awareness of PMTCT partners activities

• Growth in listserv and social media

• Strengthened communication among PMTCT Partners and with the MOHSW

• Increased PMTCT knowledge among health care workers, program managers and policy makers

  1. aContent management systems (CMS)