Website development and implementation activities | Pre-launch monitoring indicators and outputs | Post-launch monitoring indicators and outputs | Targeted outputs and outcomes |
---|---|---|---|
• Engage stakeholders, form Advisory Committee • Identify appropriate staff and technical consultants, e.g., website/social media designer, host, manager • Analyze the target audience and their requirements • Develop site architecture and create website, e.g., content development and placement, wireframes and mock-ups • Conduct usability testing; review and revise • Migrate content and implement CMSa • Conduct staff training on use and management of website software • Develop and implement marketing (including social media) and evaluation plans • Implement ongoing website management and updates/revisions • Conduct ongoing evaluation using Google Analytics and other strategies | • Stakeholder Advisory committee meetings and input per minutes • Cycles of usability tests and revisions completed • Web links to and from PMCT.or.tz established • Finalized site content includes key PMTCT resources, links, PMTCT partner contacts and resources (Partners catalogue), static survey, etc. • Google Analytics in place • Staff independently updating website and establishing social media presence • Website marketing materials finalized and distributed • Social media marketing campaign for launch • PMTCT website launch meeting and launch on planned date | • Google analytics data of site visitors and use, e.g., # and source of visitors, # and type of downloaded resources, # referred visitors from linked websites • Interactive discussion forum added to the website • Discussion forum activity and content • Additional PMTCT partner resources linked or posted on the website • Static survey reports • Number of Facebook likes and Twitter followers • Social media and marketing campaigns for updated PMTCT guidelines and other key resources • Ongoing site management with content updates, repair of broken web links, etc. • Proportion accessing via mobile device, utilizing Swahili version | • Growth in website use and downloads over time with spikes related to marketing campaigns and addition of key resources • Easily accessed key resources from web links, google searches, listserv, etc. • Growth in content with increased access to PMTCT partners information/resources • Increased awareness of PMTCT partners activities • Growth in listserv and social media • Strengthened communication among PMTCT Partners and with the MOHSW • Increased PMTCT knowledge among health care workers, program managers and policy makers |