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Table 5 Perceived effectiveness of pictorial health warnings as compared to text-only warnings

From: Perceptions and acceptability of pictorial health warning labels vs text only - a cross-sectional study in Lao PDR

  Non- Smoke Smoker Total P-value
Effectiveness of pictorial health warning 767 593   
  N % N % N %  
a. In making you think of the health risk of smoking 669 87.3 458 77.2 1127 82.9 <.001
b. In conveying potential health effect of smoking effectively? 659 86.1 448 75.5 1107 81.5 <.001
c. In increasing and reinforcing awareness of the negative health effect of smoking? 629 83.0 450 76.1 1079 80.0 .008
d. In aiding memorability of the health effects? 631 82.5 442 74.5 1073 79.0 .001
e. In arousing fear of smoking 616 80.5 434 73.2 1050 77.3 .004
f. In encouraging smokers to quit? 419 54.8 334 58.2 763 56.3 .370
g. In encouraging smokers in general to think about their smoking habit? 546 71.5 394 66.8 940 69.4 .163
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