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Table 5 Perceived effectiveness of pictorial health warnings as compared to text-only warnings

From: Perceptions and acceptability of pictorial health warning labels vs text only - a cross-sectional study in Lao PDR

 

Non- Smoke

Smoker

Total

P-value

Effectiveness of pictorial health warning

767

593

  
 

N

%

N

%

N

%

 

a. In making you think of the health risk of smoking

669

87.3

458

77.2

1127

82.9

<.001

b. In conveying potential health effect of smoking effectively?

659

86.1

448

75.5

1107

81.5

<.001

c. In increasing and reinforcing awareness of the negative health effect of smoking?

629

83.0

450

76.1

1079

80.0

.008

d. In aiding memorability of the health effects?

631

82.5

442

74.5

1073

79.0

.001

e. In arousing fear of smoking

616

80.5

434

73.2

1050

77.3

.004

f. In encouraging smokers to quit?

419

54.8

334

58.2

763

56.3

.370

g. In encouraging smokers in general to think about their smoking habit?

546

71.5

394

66.8

940

69.4

.163