Ethnic Group
|
Advertisement Recognition
|
Favourite Advertisement
|
Purchase Request
|
Product Preference
|
---|
IRRadj (95 % CI)
|
IRRadj (95 % CI)
|
IRRadj (95 % CI)
|
IRRadj (95 % CI)
|
---|
Malay
|
1.01 (0.98–1.05)
|
1.05 (1.01–1.08)*
|
1.06 (1.02–1.10)*
|
1.04 (1.01–1.08)*
|
Chinese
|
1.02 (0.98–1.06)
|
1.06 (1.01–1.10)*
|
1.07 (0.90–1.25)a
|
1.04 (0.99–1.09)
|
Indian
|
1.02 (0.98–1.05)
|
1.06 (1.02–1.10)*
|
1.05 (1.01–1.09)*
|
1.05 (1.01–1.09)*
|
- Dependent variable was score of each induction factors. Independent variable was TV viewing time and adjusted for other influencing factors such as (i) BMI status of child, (ii) age of child, (iii) gender, (iv) TV set in bedroom, (v) daily physical activity of child, (vi) daily pocket money of child, (vii) daily internet surfing time of child, and (viii) monthly household income
- aBased on negative binomial procedure
- *Poisson regression model with the significance level at p < 0.05