Ethnic Group | Advertisement Recognition | Favourite Advertisement | Purchase Request | Product Preference |
---|---|---|---|---|
IRRadj (95 % CI) | IRRadj (95 % CI) | IRRadj (95 % CI) | IRRadj (95 % CI) | |
Malay | 1.01 (0.98–1.05) | 1.05 (1.01–1.08)* | 1.06 (1.02–1.10)* | 1.04 (1.01–1.08)* |
Chinese | 1.02 (0.98–1.06) | 1.06 (1.01–1.10)* | 1.07 (0.90–1.25)a | 1.04 (0.99–1.09) |
Indian | 1.02 (0.98–1.05) | 1.06 (1.02–1.10)* | 1.05 (1.01–1.09)* | 1.05 (1.01–1.09)* |