From: Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television
Induction factors
IRRfinal adj (95 % CI)
Advertisement Recognition
1.02 (1.00–1.04)
Favourite Advertisement
1.06 (1.04–1.08)*
Purchase Request
Product Preference
1.04 (1.02–1.07)*