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Table 1 Food advertisements listing in the food album

From: Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Core food products (n = 9)

Non-core food products (n = 15)

FP1

Low sugar, high fibre breakfast cereal (Brand 1)

FP2

Cultured milk food with added sugar

FP6

Plain bread (Brand 1)

FP3

High sugar breakfast cereal

FP9

Plant based margarine

FP4

Chocolate

FP13

Frozen low fat yoghurt

FP5

Cultured drink with high sugar content

FP14

Low sugar, high fibre breakfast cereal (Brand 2)

FP7

Sugar-sweetened soft drink

FP17

Plain bread (Brand 2)

FP8

Processed crispy fried chicken

FP18

Plain cream cracker

FP10

Sweet biscuit

FP21

Soya bean milk

FP11

Sweet cake

FP22

Rice, plain

FP12

Extruded snack (Brand 1)

  

FP15

Ice-confectionery

  

FP16

Ice-cream

  

FP19

Sugar-sweetened beverage

  

FP20

Extruded snack (Brand 2)

  

FP23

Fast food

  

FP24

Instant noodle

  1. FP = food product (range 1–24 as per randomised sequence of food products shown in the food album)
  2. Note: Core foods are defined as low-calorie, nutrient-dense food products, while non-core foods are foods high in fat, refined sugars, and salt (HFSS) [33]