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Fig. 3 | BMC Public Health

Fig. 3

From: Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Fig. 3

a-d Weighted unadjusted incidence rate ratio (IRR) for induction factors related to non-core TVFA targeting children. Incidence rate ratio of scores for (a) advertisement recognition, (b) favourite advertisement, (c) purchase request, and (d) product preference related to influencing factors such as TV viewing time, TV in bedroom, gender (Male vs Females), age, ethnic (Malay vs Non-Malay; Chinese vs Non-Chinese; Indian vs Non-Indian), body mass index of children [BMI] (Severely wasted or Wasted or Possible risk of overweight or Overweight/ Obese or Obese vs normal), physical activity level [PAL] (1–3 times or 4–6 times or Everyday vs Less than once weekly), daily internet surfing time, daily pocket money and monthly household income (Low: ≤RM2300 vs Medium and high: >RM2300). Note: A vertical line represents incidence rate ratio of 1. If the value of 1 falls within 95 % confidence interval, there is no significant association between tested induction factors and influencing factors (p > 0.05).

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