Table 4 Key barriers & facilitators per sector per implementation phase

 Campaign compatible with existing work procedures

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 Possibility to adapt campaign to local needs

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 ↑ ownership for campaign use

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 ↑ self-efficacy for campaign use

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 Uptake of campaign use in daily working routine

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 Availability of internal campaign coordinator

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 ↑ support from campaign manager

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 Regular evaluation of campaign implementation

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 Campaign use cause advantages

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 Compatibility of campaign goals and goals of organization

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 ↓ procedural clarity

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 Campaign use causes disadvantages

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 ↓ priority assigned to campaign use

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 ↓ durability of campaign materials

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 Lack of campaign reinforcement strategies

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 Campaign is considered incomplete

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 Chaotic organization of campaign

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 Incompatibility of campaign goals and goals of organization

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 ↓ participation of target population in campaign

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 High turn-over of staff

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 Lack of experiencing a shared commitment for campaign use with community partners

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