Table 1 Criteria to determine advertisement orientation (target audience) and displayed food categories (target food categories)
From: Inverting the pyramid! Extent and quality of food advertised on Austrian television
Target audience (children) | Target audience (adults) |
|---|---|
Animation | Adults or adult celebrities |
Children or child celebrities | Adult-oriented music |
Pets or animals | Adult-focused voice or dialogue |
Identifiable cartoon characters, mascots, promotion of fun | |
Child-focused music | |
Child-friendly voice or dialogue | |
English words and expressions | |
Children singing |