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Table 1 Criteria to determine advertisement orientation (target audience) and displayed food categories (target food categories)

From: Inverting the pyramid! Extent and quality of food advertised on Austrian television

Target audience (children) Target audience (adults)
Animation Adults or adult celebrities
Children or child celebrities Adult-oriented music
Pets or animals Adult-focused voice or dialogue
Identifiable cartoon characters, mascots, promotion of fun  
Child-focused music  
Child-friendly voice or dialogue  
English words and expressions  
Children singing  
  1. Adapted from Chapman et al. 2006 [34]