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Table 6 Comparison of word-association responses against FSA’s tips for eating well from the Eatwell plate leaflet [39]

From: ‘Language is the source of misunderstandings’–impact of terminology on public perceptions of health promotion messages

FSA 8 tips for eating well

Word-association related responses

Frequency

%

n

Base your meals of starchy foods

Carbohydrates, complex carbohydrates, pasta, cereals, whole grains, bread, wholemeal bread, brown bread

5

67

Eat lots of fruit and vegetables

Fruit, vegetables, fruit and vegetables, 5-a-day

22

304

Eat more fish, including one portion of oily fish per week

Fish, oily fish sardines

2

28

Cut down on saturated fat and sugar

Low fat, unsaturated fat, no fat, low sugar, no sugar

3

44

Try to eat less salt

Low salt, no salt

1

7

Get active and try to be a healthy weight

Exercise, diet and weight management

5

75

Drink plenty of water

Water, hydration

4

60

Don’t skip breakfast

Breakfast

1

6

Total

 

43

591