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Table 2 Top 20 most frequently given unique responses in word-association exercise

From: ‘Language is the source of misunderstandings’–impact of terminology on public perceptions of health promotion messages

  

Most frequent

  

%

n

Cum %

1

Vegetables

9

121

9

2

Fruit

8

114

17

3

Protein

5

62

22

4

Water

4

60

26

5

Fruit & vegetables

3

46

29

6

Exercise

3

44

32

7

Carbohydrates

3

36

35

8

Vitamins

2

32

37

9

Salad

2

30

39

10

Fish

2

26

41

11

Low fat

2

25

43

12

Balance

2

25

45

13

5 a day

2

23

47

14

Fats

1

20

48

15

Low calorie

1

19

49

16

Meat

1

18

50

17

Healthy

1

17

51

18

Portion size

1

14

52

19

Fibre

1

12

53

20

Food groups

1

12

54

  1. Results are pooled for all four prompt-terms
  2. Cum, Cumulative percentage