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Table 3 Communicative strategies of advertisements for food, snacks and beverages (n = 100 advertisements)

From: An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador

Main communication strategy used in each advertisement Percent of all strategies
Combination 35 %
Repetition/Resonance 20 %
Placement/Visibility 18 %
Personification 15 %
Redefining food 12 %
  1. Note: These percentages represent the proportion in this study’s non-random sample, not the distribution of these items in the total population of relevant advertisements in the locations studied