From: An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador
Advertising themes | Frequency (%) across all themes | Distribution of theme, by rural versus urban area |
---|---|---|
1. Cheap price, large, fast | 39 % | Both, more in rural |
2. Modern | 16 % | Both, more in urban |
3. Refreshment | 10 % | Both |
4. Sports/Nationalism | 9 % | Both, more in urban |
5. Sex and gender roles | 7 % | Both, more in rural |
6. Fun/Happy feelings | 7 % | Both |
7. Family, Friendship and community | 7 % | Both |
8. Health | 5 % | Both, more in rural |