Table 2 Advertising themes for foods, snacks and beverages, by frequency (%) for rural vs. urban distribution of ads (n = 100 advertisements)
From: An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador
| Advertising themes | Frequency (%) across all themes | Distribution of theme, by rural versus urban area |
|---|---|---|
| 1. Cheap price, large, fast | 39 % | Both, more in rural |
| 2. Modern | 16 % | Both, more in urban |
| 3. Refreshment | 10 % | Both |
| 4. Sports/Nationalism | 9 % | Both, more in urban |
| 5. Sex and gender roles | 7 % | Both, more in rural |
| 6. Fun/Happy feelings | 7 % | Both |
| 7. Family, Friendship and community | 7 % | Both |
| 8. Health | 5 % | Both, more in rural |