Skip to main content

Table 2 Advertising themes for foods, snacks and beverages, by frequency (%) for rural vs. urban distribution of ads (n = 100 advertisements)

From: An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador

Advertising themes

Frequency (%) across all themes

Distribution of theme, by rural versus urban area

1. Cheap price, large, fast

39 %

Both, more in rural

2. Modern

16 %

Both, more in urban

3. Refreshment

10 %

Both

4. Sports/Nationalism

9 %

Both, more in urban

5. Sex and gender roles

7 %

Both, more in rural

6. Fun/Happy feelings

7 %

Both

7. Family, Friendship and community

7 %

Both

8. Health

5 %

Both, more in rural

  1. Note: These percentages represent the proportion in this study’s non-random sample, not the distribution of these items in the total population of relevant advertisements in the locations studied