Product categories | Freq | % of total offers | Average (%) discount | Average minimum purchase amount | ||
---|---|---|---|---|---|---|
 |  |  | Mean | SD | Mean | SD |
1. Fruit | 68 | 4.5 | 38.1 | 10.8 | 1.15 | 0.35 |
2. Vegetables | 110 | 7.3 | 31.7 | 10.8 | 1.20 | 0.44 |
3. Starches | 39 | 2.6 | 32.4 | 14.7 | 1.56 | 0.64 |
4. Meat, poultry, fish | 288 | 19.0 | 26.5 | 8.93 | 1.15 | 0.38 |
5. Ready-to-eat meals, soups, pizzas | 82 | 5.4 | 27.1 | 10.0 | 1.70 | 0.84 |
6. International, seasoning | 57 | 3.8 | 22.4 | 13.1 | 1.56 | 0.86 |
7. Cheese | 68 | 4.5 | 27.6 | 9.8 | 1.31 | 0.62 |
8. Diary | 78 | 5.1 | 25.2 | 11.8 | 1.51 | 0.65 |
9. Bread (substitutes), cereals | 83 | 5.5 | 26.1 | 10.1 | 1.43 | 0.87 |
10. Pastry, cakes, candy, ice cream, chocolate | 217 | 14.3 | 23.1 | 9.41 | 1.55 | 0.82 |
11. Snacks, crisps, pretzels, nuts | 72 | 4.8 | 24.0 | 13.9 | 1.57 | 0.70 |
12. Beverages, fruit juices | 70* | 4.6 | 26.7 | 10.6 | 2.14 | 0.95 |
13. Prepared meat products | 83 | 5.5 | 26.8 | 9.81 | 1.34 | 0.61 |
14. Spreads | 28 | 1.9 | 20.5 | 10.6 | 1.39 | 0.56 |
15. Coffee, tea and related products | 36 | 2.4 | 19.3 | 12.4 | 1.61 | 0.68 |
16. Alcoholic beverages | 95 | 6.3 | 25.2 | 9.59 | 1.34 | 0.75 |
17. Butter, fats, oils | 18 | 1.2 | 21.2 | 12.9 | 1.14 | 0.51 |
18. Combination of multiple product categories | 21 | 1.5 | 30.8 | 9.30 | 2.05 | 0.48 |