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Table 4 Differences in discount frequency, average discount and minimum purchase amount per product category (measured in 2012)

From: Healthy or Unhealthy on Sale? A cross-sectional study on the proportion of healthy and unhealthy foods promoted through flyer advertising by supermarkets in the Netherlands

Product categories Freq % of total offers Average (%) discount Average minimum purchase amount
    Mean SD Mean SD
1. Fruit 68 4.5 38.1 10.8 1.15 0.35
2. Vegetables 110 7.3 31.7 10.8 1.20 0.44
3. Starches 39 2.6 32.4 14.7 1.56 0.64
4. Meat, poultry, fish 288 19.0 26.5 8.93 1.15 0.38
5. Ready-to-eat meals, soups, pizzas 82 5.4 27.1 10.0 1.70 0.84
6. International, seasoning 57 3.8 22.4 13.1 1.56 0.86
7. Cheese 68 4.5 27.6 9.8 1.31 0.62
8. Diary 78 5.1 25.2 11.8 1.51 0.65
9. Bread (substitutes), cereals 83 5.5 26.1 10.1 1.43 0.87
10. Pastry, cakes, candy, ice cream, chocolate 217 14.3 23.1 9.41 1.55 0.82
11. Snacks, crisps, pretzels, nuts 72 4.8 24.0 13.9 1.57 0.70
12. Beverages, fruit juices 70* 4.6 26.7 10.6 2.14 0.95
13. Prepared meat products 83 5.5 26.8 9.81 1.34 0.61
14. Spreads 28 1.9 20.5 10.6 1.39 0.56
15. Coffee, tea and related products 36 2.4 19.3 12.4 1.61 0.68
16. Alcoholic beverages 95 6.3 25.2 9.59 1.34 0.75
17. Butter, fats, oils 18 1.2 21.2 12.9 1.14 0.51
18. Combination of multiple product categories 21 1.5 30.8 9.30 2.05 0.48
  1. *34% soft drinks.