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Table 4 Differences in discount frequency, average discount and minimum purchase amount per product category (measured in 2012)

From: Healthy or Unhealthy on Sale? A cross-sectional study on the proportion of healthy and unhealthy foods promoted through flyer advertising by supermarkets in the Netherlands

Product categories

Freq

% of total offers

Average (%) discount

Average minimum purchase amount

   

Mean

SD

Mean

SD

1. Fruit

68

4.5

38.1

10.8

1.15

0.35

2. Vegetables

110

7.3

31.7

10.8

1.20

0.44

3. Starches

39

2.6

32.4

14.7

1.56

0.64

4. Meat, poultry, fish

288

19.0

26.5

8.93

1.15

0.38

5. Ready-to-eat meals, soups, pizzas

82

5.4

27.1

10.0

1.70

0.84

6. International, seasoning

57

3.8

22.4

13.1

1.56

0.86

7. Cheese

68

4.5

27.6

9.8

1.31

0.62

8. Diary

78

5.1

25.2

11.8

1.51

0.65

9. Bread (substitutes), cereals

83

5.5

26.1

10.1

1.43

0.87

10. Pastry, cakes, candy, ice cream, chocolate

217

14.3

23.1

9.41

1.55

0.82

11. Snacks, crisps, pretzels, nuts

72

4.8

24.0

13.9

1.57

0.70

12. Beverages, fruit juices

70*

4.6

26.7

10.6

2.14

0.95

13. Prepared meat products

83

5.5

26.8

9.81

1.34

0.61

14. Spreads

28

1.9

20.5

10.6

1.39

0.56

15. Coffee, tea and related products

36

2.4

19.3

12.4

1.61

0.68

16. Alcoholic beverages

95

6.3

25.2

9.59

1.34

0.75

17. Butter, fats, oils

18

1.2

21.2

12.9

1.14

0.51

18. Combination of multiple product categories

21

1.5

30.8

9.30

2.05

0.48

  1. *34% soft drinks.