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Table 3 Regression model, QUITPLAN Helpline enrollments

From: Seizing an opportunity: increasing use of cessation services following a tobacco tax increase

Model

Unstandardized coefficients

Standardized coefficients

t

Sig.

B

Std. error

Beta

  

(Constant)

43.924

2.439

 

18.006

.000

QUITPLAN Radio TRPs

.062

.025

.176

2.495

.015

QUITPLAN TV TRPs

.052

.027

.145

1.928

.058

Still a Problem TV TRPs

-.011

.022

-.034

-.503

.616

CDC TIPS2 GRPs

.242

.067

.272

3.596

.001

QCC contest

15.006

7.279

.149

2.062

.043

QCC registration

3.834

7.003

.042

.547

.586

Tax impact window (5 weeks)

62.190

6.759

.680

9.202

.000

  1. TRPs = Targeted Rating Points; GRPs = Gross Rating Points; QCC = QuitCash Challenge.