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Table 3 Regression model, QUITPLAN Helpline enrollments

From: Seizing an opportunity: increasing use of cessation services following a tobacco tax increase

Model Unstandardized coefficients Standardized coefficients t Sig.
B Std. error Beta   
(Constant) 43.924 2.439   18.006 .000
QUITPLAN Radio TRPs .062 .025 .176 2.495 .015
QUITPLAN TV TRPs .052 .027 .145 1.928 .058
Still a Problem TV TRPs -.011 .022 -.034 -.503 .616
CDC TIPS2 GRPs .242 .067 .272 3.596 .001
QCC contest 15.006 7.279 .149 2.062 .043
QCC registration 3.834 7.003 .042 .547 .586
Tax impact window (5 weeks) 62.190 6.759 .680 9.202 .000
  1. TRPs = Targeted Rating Points; GRPs = Gross Rating Points; QCC = QuitCash Challenge.