|
Primary outcomes
|
|
Number of Cigarettes Smoked
|
10.86 (0.45)
|
10.34 (0.48)
|
−0.51
|
−1.81
|
+0.78
|
0.435
|
−0.58
|
−1.63
|
+0.48
|
0.279
|
|
Volume (mL) of Smoke Inhaled
|
765.15 (62.41)
|
817.26 (55.24)
|
+52.10
|
−112.70
|
+216.91
|
0.533
|
+54.78
|
−112.50
|
+222.07
|
0.518
|
|
Secondary Outcomes
|
|
Quitting Contemplation Ladder
|
4.35 (0.15)
|
4.28 (0.12)
|
−0.07
|
−0.44
|
+0.31
|
0.719
|
−0.09
|
−0.31
|
+0.13
|
0.432
|
|
Taste Test
|
3.22 (0.10)
|
3.51 (0.12)
|
+0.29
|
−0.02
|
+0.59
|
0.068
|
+0.20
|
−0.08
|
+0.48
|
0.154
|
|
Experience of smoking
|
3.77 (0.09)
|
3.57 (0.10)
|
−0.20
|
−0.47
|
+0.07
|
0.140
|
−0.18
|
−0.45
|
+0.09
|
0.183
|
|
Experience of using the pack
|
4.63 (0.07)
|
4.13 (0.13)
|
−0.50
|
−0.80
|
−0.21
|
0.001
|
−0.52
|
−0.82
|
−0.22
|
0.001
|
|
Rating of pack attributes
|
3.52 (0.08)
|
1.91 (0.07)
|
−1.61
|
−1.82
|
−1.40
|
< 0.001
|
−1.59
|
−1.80
|
−1.39
|
< 0.001
|
|
Rating of the health warning
|
3.92 (0.11)
|
4.41 (0.08)
|
+0.49
|
+0.23
|
+0.76
|
< 0.001
|
+0.51
|
+0.24
|
+0.78
|
< 0.001
|
|
Change in behaviour
|
2.06 (0.21)
|
2.20 (0.20)
|
+0.14
|
−0.43
|
+0.71
|
0.629
|
+0.11
|
−0.45
|
+0.68
|
0.695
|
|
Attitudes to plain packs
|
6.66 (0.30)
|
6.21 (0.05)
|
−0.45
|
−1.27
|
+0.38
|
0.285
|
−0.39
|
−1.22
|
+0.44
|
0.350
|
