Table 1 Characteristics of the sample of breakfast cereals in the French market, 2014 (N = 380)
| N | % | |
|---|---|---|
| Type of cereals | ||
| Crunchy muesli | 99 | 26.05 |
| Chocolate-flavoured cereals | 89 | 23.42 |
| Light cereals | 60 | 15.79 |
| Filled cereals | 40 | 10.53 |
| Honey/caramel sweet cereals | 35 | 9.21 |
| Cornflakes/other plain cereals | 20 | 5.26 |
| Muesli flakes | 14 | 3.68 |
| Oat flakes | 12 | 3.16 |
| Fibre-rich flakes | 11 | 2.89 |
| Type of brands | ||
| Store brands | 179 | 47.11 |
| Discount brands | 27 | 7.11 |
| National brands | 174 | 45.79 |
| Regular/Organic | ||
| Organic | 110 | 28.95 |
| Regular | 270 | 71.05 |
| Ofcom category | ||
| Healthy (FSA score < =4) | 80 | 21.05 |
| Less healthy (FSA score > 4) | 300 | 78.95 |