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Table 1 Characteristics of the sample of breakfast cereals in the French market, 2014 (N = 380)

From: Performance of a five category front-of-pack labelling system – the 5-colour nutrition label – to differentiate nutritional quality of breakfast cereals in France

  N %
Type of cereals   
 Crunchy muesli 99 26.05
 Chocolate-flavoured cereals 89 23.42
 Light cereals 60 15.79
 Filled cereals 40 10.53
 Honey/caramel sweet cereals 35 9.21
 Cornflakes/other plain cereals 20 5.26
 Muesli flakes 14 3.68
 Oat flakes 12 3.16
 Fibre-rich flakes 11 2.89
Type of brands   
 Store brands 179 47.11
 Discount brands 27 7.11
 National brands 174 45.79
Regular/Organic   
 Organic 110 28.95
 Regular 270 71.05
Ofcom category   
 Healthy (FSA score < =4) 80 21.05
 Less healthy (FSA score > 4) 300 78.95