Variable | Text description | Image description |
---|---|---|
Risk factors | ||
UV exposure | Mention of UV exposure (solar or artificial) as risk factor for skin cancer | Depiction of someone who has had skin cancer being exposed to UV radiation |
Light skin/hair/eyes | Mention of having susceptible phenotype (light colored hair, skin or eyes) as risk factor for skin cancer | Depiction of person who has had skin cancer with susceptible phenotype |
Moles | Mention of increased risk of skin cancer with abnormal moles or more than 50 moles | Depiction of numerous or abnormal moles |
History of skin cancer | Mention of having personal or family history of skin cancer as a risk factor | Depiction of recurrence of skin cancer or of family members affected by skin cancer |
Sunburns | Mention of sunburn as risk factor for skin cancer | Depiction of someone with sunburn, with some connection to skin cancer |
UV behaviors | ||
Tanned look | Promotes tanned ideal or having a tanned look (a tan is beautiful, sexy, or healthy-looking) | Depiction of a person with tanned skin (i.e., image of person depicted in a favorable way who appears to have skin darkened by UV exposure) |
Self-tanners | Promotes use of self-tanners (lotions or sprays applied topically to produce appearance of suntan) | Depiction of self-tanner, of someone applying self-tanner, or having a self-tan |
Solar UV avoidance | Promotes sun avoidance | Depiction of a person either not exposed to the sun or without suntan |
Discourages indoor tanning | Information discouraging the behavior | Negative depiction of indoor tanning (e.g., picture of a tanning bed with an “x” over it) |
Encourages indoor tanning | Information encouraging the behavior (e.g., indoor tanning is good for you/provides vitamin D/prevents sunburns) | Positive depiction of someone indoor tanning (e.g., attractive, healthy-looking person in a tanning bed) |
Promotes shade | Promotes seeking shade to avoid UV exposure | Depiction of someone seeking shade |
Promotes hats | Promotes wearing a hat to protect the face from UV exposure | Depiction of a hat or of someone wearing a hat |
Promotes clothes | Promotes use of protective clothing | Depiction of protective clothing or of someone wearing protective clothing |
Promotes sunscreen | Promotes use of sunscreen | Depiction of sunscreen or of someone applying sunscreen |
SPF level (30+) | Promotes or mentions SPF level of 30 or higher | Depiction of sunscreen visibly labelled with SPF 30 or higher |
Early detection | ||
ABCD criteria | Mention and/or description of the ABCD criteria | Depiction of moles which exhibit the ABCD criteria |
Skin self-examination | Promotes skin self-checking for skin cancer | Depiction of someone conducting a skin self-examination or example images of dangerous mole characteristics to look for |
Physician skin examination | Promotes seeking a physician to do a skin examination for skin cancer | Depiction of someone having a physician-led skin examination conducted |