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Table 1 Social-marketing materials by quarter

From: Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study

Quarter

Informational brochures (titles)

Shelf talkers (message content)

Posters (message content)

Give-away

1 and 5

Birth Control Options That Use Hormones

Crossing Your Fingers Won’t Help

Be Smart, Be Prepared, Be Protected

Lip balm, Pens

Birth Control Options Without Hormones

Got Plans? Protect Yourself From STDs

Did You Know? 50% of Pregnancies In Iowa Are Not Planned

Did You Know? A Pharmacist Is Here To Talk

2 and 6

Condoms

Did You Know? STDs Can Last A Lifetime

Did You Know? There Are More Choices Than Pills or Condoms

Hand Sanitizer, Emery Boards

Talk With Your Partner About Contraceptives

50% of Pregnancies In Iowa Are Not Planned

Crossing Your Fingers Won’t Help

3 and 7

Unintended Pregnancy Can Lead To…

Did You Know? There Are More Choices Than Pills or Condoms

Did You Know? A Pharmacist Is Here To Talk

Magnetic Clips, Post-It Notes

Ask Your Pharmacist About Contraceptives

Be Smart, Be Prepared, Be Protected

Plan Ahead. Hope Won’t Help.

4

Condoms

50% of Pregnancies In Iowa Are Not Planned

Did You Know? You Can Ask Your Pharmacist About Contraceptives.

Hand Sanitizer Spray

Talk With Your Partner About Contraceptives

Crossing Your Fingers Won’t Help

Are You Really Ready?