Table 4 Exploring associations between reach, interaction and activity in top ten ranked and less successful profiles
Correlations between: | Spearman’s Rho | Spearman’s Rho | |
|---|---|---|---|
(p-value) for top 10 ranked profiles | (p-value) all other profiles | ||
Activity & interaction | 0.34 (0.34) | 0.59 (<0.001) | |
Activity & interaction per user | 0.59 (0.07) | 0.53 (<0.001) | |
Activity & reach | −0.07 (0.85) | 0.20 (0.16) | |
Reach & interaction per user | −0.11 (0.75) | −0.17 (0.23) | |
Activity & interaction | 0.14 (0.70) | 0.64 (<0.001) | |
Activity & interaction per user | 0.85 (<0.001) | 0.66 (<0.001) | |
Activity & reach | −0.5 (0.13) | 0.23 (0.21) | |
Reach & interaction per user | −0.76 (0.01) | −0.04 (0.82) |