Table 1 Facebook and Twitter metrics
Categories | Metrics |
|---|---|
Reach | Facebook: Number of total Facebook page ‘likes’ (users) |
Twitter: Number of followers (users) | |
Interaction | Facebook: |
i. Number of comments made on posts | |
ii. Number of ‘likes’ of posts and of comments | |
Twitter: | |
i. Number of ‘retweets’ by users (both of host tweets - ‘first degree retweets’, and of host retweets - ‘second degree retweets’) | |
ii. Number of ‘replies’ by users | |
iii. Number of ‘mentions’ by users |