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Table 3 Dependent measures

From: Resveratrol food supplements: a survey on the role of individual consumer characteristics in predicting the attitudes and adoption intentions of US American and Danish respondents

Measure

Items

Cronbach’s alpha US - DK

Attitude

Taking this product is …

0.908

0.905

1 = extremely bad, 7 = extremely good

I am [strongly against/strongly for] taking this product.

1 = strongly against,7 = strongly for

I [dislike/like] taking this product.

1 = dislike, 7 = like

Adoption intention

How likely is it that you will take resveratrol supplements during the coming year?

-

-

  1. Notes. All statements were measured on a seven-point scale.