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Table 3 Dependent measures

From: Resveratrol food supplements: a survey on the role of individual consumer characteristics in predicting the attitudes and adoption intentions of US American and Danish respondents

Measure Items Cronbach’s alpha US - DK
Attitude Taking this product is … 0.908 0.905
1 = extremely bad, 7 = extremely good
I am [strongly against/strongly for] taking this product.
1 = strongly against,7 = strongly for
I [dislike/like] taking this product.
1 = dislike, 7 = like
Adoption intention How likely is it that you will take resveratrol supplements during the coming year? - -
  1. Notes. All statements were measured on a seven-point scale.