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Table 3 Reported Exposure: Mass Media vs. Other Component Type

From: Increasing colon cancer testing in rural Colorado: evaluation of the exposure to a community-based awareness campaign

Type of Intervention Exposure

# of Respondents

% Total Sample

(n = 460)

% Exposed Sample

(n = 311)

Newspaper Only

(≥ 1 Newspaper Component Exclusively)

126

30

41

Combination

(≥ 1 Newspaper Component and Other

146

30

47

Other Intervention Components Only

(Saw Other Components Only)

39

8

13

Not Exposed to Any Intervention Components

149

32

na

TOTAL

460

100

100