Table 1 Implementation of "Testing to Prevent Colon Cancer in Rural Colorado" in Three Communities
Component | Description | Dissemination |
|---|---|---|
Palm Card | Postcard-sized "palm cards" with photos of local residents and the program's 4 main messages. Double-sided. English and Spanish. | 2300 cards placed at 45 locations, such as coffee shops, pharmacies, livestock auction businesses, farm equipment and implement dealers, hardware stores, lumberyards, feed stores, barbershops, golf shops, flower shops, auto parts stores, libraries, and liquor stores |
Farm Auction Flyer | Specifically designed to target the hard-to-reach male farmers. Describes colon cancer prevention. Masqueraded as a commonly seen document that is often quickly grabbed for further study. | Hung or left on countertops in stacks at 71 locations frequented by the agricultural population and anywhere regular farm auction flyers are normally hung. See examples of locations above. |
Posters | Displays key messages with photos of local residents. English and Spanish. | 7 hung at 7 locations |
Community Talks | PowerPoint presentation on CRC prevalence and screening methods. Co-presented by local physicians and community members. Speakers were paid. English and Spanish. | 13 talks (3–6 per town) attended by 265 people |
"got polyps?" Mugs | Stainless steel travel mug that reads "got polyps?" in English and "Polyps? Prevent them, don't get them!" in Spanish. Handed out at local clinics to people redeeming a palm card. | 480 given out to patients at 8 clinics |
Personal Stories | A series of personal ("human interest") stories in the newspapers about local residents and CRC SCREENING; 1 story per week for 4 weeks. A larger community printed 8 stories between 2 newspapers. | 16 printed in 4 newspapers (4 per paper) |
Ads | Newspaper ads with photos of local residents and the 4 program messages; 1 ad per week for 4 weeks. A larger town printed 10 ads between 2 newspapers. | 17 ads ran in 4 newspapers (4–5 per paper) |
Medical Articles | A 4-part series of newspaper articles about the medical facts of colon cancer; 1 article printed per week for 4 weeks. | same 4 articles ran in each paper |