Table 4 Internal consistency (Cronbach's alpha) of the subscales for smoking susceptibility, attitudes toward smoking, and media messages about smoking (N = 382)

Smoking susceptibility

If one of your best friends offered you a cigarette, would you smoke it?

At any time during the next 12 months do you think you will smoke a cigarette?

Do you think you will be smoking cigarettes 5 years from now?

Attitude toward smoking

Do you think boys who smoke cigarettes have more or less friends?

Do you think girls who smoke cigarettes have more or less friends?

Does smoking cigarettes help people feel more or less comfortable at celebrations, parties, or in other social gatherings?

Do you think smoking cigarettes makes boys look more or less attractive?

Do you think smoking cigarettes makes girls look more or less attractive?

Media messages about smoking

During the past 30 days (one month), how many anti-smoking media messages (e.g., television, radio, billboards, posters, newspapers, magazines, movies) have you seen?

When you go to sports events, fairs, concerts, community events, or social gatherings, how often do you see anti-smoking messages?

When you watch TV, videos, or movies, how often do you see actors smoking?

During the past 30 days (one month), when you watched sports events or other programs on TV how often did you see cigarette brand names?

During the past 30 days (one month), how many advertisements for cigarettes have you seen on billboards?

During the past 30 days (one month), how many advertisements or promotions for cigarettes have you seen in newspapers or magazines?

When you go to sports events, fairs, concerts, or community events, how often do you see advertisements for cigarettes?