Table 5 Estimates of the impact of program exposure on the odds of condom use during last intercourse, female sample
From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia
OR (95% CI) | Total exposure | Radio programs | TV programs |
|---|---|---|---|
Exposure | |||
Total | 1.006 (0.968 – 1.046) | ||
Radio programs | 1.004 (0.950 – 1.061) | ||
TV programs | 1.017 (0.940 – 1.100) | ||
Age | 0.964*** (0.955 – 0.973) | 0.964*** (0.955 – 0.973) | 0.964*** (0.955 – 0.973) |
Religion (ref: Protestant) | |||
Catholic | 0.890 (0.733 – 1.081) | 0.890 (0.733 – 1.081) | 0.890 (0.733 – 1.081) |
Other | 0.656 (0.338 – 1.272) | 0.656 (0.338 – 1.272) | 0.655 (0.338 – 1.271) |
Residence (ref: rural) | * | * | * |
Capital | 1.341* (1.026 – 1.753) | 1.357* (1.053 – 1.750) | 1.326* (1.004 – 1.752) |
Other urban | 0.942 (0.762 – 1.165) | 0.949 (0.773 – 1.166) | 0.937 (0.756 – 1.161) |
Education (ref: No formal education) | *** | *** | *** |
Primary | 1.223 (0.928 – 1.612) | 1.225 (0.929 – 1.615) | 1.226 (0.931 – 1.614) |
Secondary & higher | 2.490*** (1.830 – 3.387) | 2.509*** (1.848 – 3.406) | 2.489*** (1.839 – 3.369) |
Number of partners past 12 months | 5.111*** (3.996 – 6.538) | 5.109*** (3.994 – 6.535) | 5.112*** (3.996 – 6.539) |
Perceived AIDS risk (ref: None) | *** | *** | *** |
Small | 0.920 (0.739 – 1.145) | 0.920 (0.739 – 1.145) | 0.919 (0.739 – 1.144) |
Moderate | 0.617*** (0.501 – 0.759) | 0.617*** (0.501 – 0.759) | 0.616*** (0.501 – 0.759) |
High + has AIDS | 0.495*** (0.398 – 0.617) | 0.496*** (0.398 – 0.617) | 0.496*** (0.398 – 0.617) |
Wants child in next 2 years | 0.529*** (0.419 – 0.668) | 0.529*** (0.419 – 0.668) | 0.529*** (0.419 – 0.668) |
Last partner was casual | 1.095 (0.595 – 2.015) | 1.094 (0.594 – 2.013) | 1.094 (0.594 – 2.012) |
Constant | 0.075*** (0.048 – 0.119) | 0.075*** (0.048 – 0.119) | 0.076*** (0.048 – 0.119) |
ORD | 1.04 | 1.02 | 1.05 |
Pseudo-R2 | 9.3%*** | 9.3%*** | 9.3%*** |