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Table 5 Estimates of the impact of program exposure on the odds of condom use during last intercourse, female sample

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

OR (95% CI) Total exposure Radio programs TV programs
Exposure    
   Total 1.006 (0.968 – 1.046)   
   Radio programs   1.004 (0.950 – 1.061)  
   TV programs    1.017 (0.940 – 1.100)
Age 0.964*** (0.955 – 0.973) 0.964*** (0.955 – 0.973) 0.964*** (0.955 – 0.973)
Religion (ref: Protestant)    
   Catholic 0.890 (0.733 – 1.081) 0.890 (0.733 – 1.081) 0.890 (0.733 – 1.081)
   Other 0.656 (0.338 – 1.272) 0.656 (0.338 – 1.272) 0.655 (0.338 – 1.271)
Residence (ref: rural) * * *
   Capital 1.341* (1.026 – 1.753) 1.357* (1.053 – 1.750) 1.326* (1.004 – 1.752)
   Other urban 0.942 (0.762 – 1.165) 0.949 (0.773 – 1.166) 0.937 (0.756 – 1.161)
Education (ref: No formal education) *** *** ***
   Primary 1.223 (0.928 – 1.612) 1.225 (0.929 – 1.615) 1.226 (0.931 – 1.614)
   Secondary & higher 2.490*** (1.830 – 3.387) 2.509*** (1.848 – 3.406) 2.489*** (1.839 – 3.369)
Number of partners past 12 months 5.111*** (3.996 – 6.538) 5.109*** (3.994 – 6.535) 5.112*** (3.996 – 6.539)
Perceived AIDS risk (ref: None) *** *** ***
   Small 0.920 (0.739 – 1.145) 0.920 (0.739 – 1.145) 0.919 (0.739 – 1.144)
   Moderate 0.617*** (0.501 – 0.759) 0.617*** (0.501 – 0.759) 0.616*** (0.501 – 0.759)
   High + has AIDS 0.495*** (0.398 – 0.617) 0.496*** (0.398 – 0.617) 0.496*** (0.398 – 0.617)
Wants child in next 2 years 0.529*** (0.419 – 0.668) 0.529*** (0.419 – 0.668) 0.529*** (0.419 – 0.668)
Last partner was casual 1.095 (0.595 – 2.015) 1.094 (0.594 – 2.013) 1.094 (0.594 – 2.012)
Constant 0.075*** (0.048 – 0.119) 0.075*** (0.048 – 0.119) 0.076*** (0.048 – 0.119)
ORD 1.04 1.02 1.05
Pseudo-R2 9.3%*** 9.3%*** 9.3%***
  1. Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001