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Table 4 Estimates of the impact of program exposure on the odds of ever having used a condom, male sample

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

OR (95% CI)

Total

Radio

TV

"Maximum" sources

Exposure

    

   Total

1.159*** (1.104 – 1.216)

   

   Radio programs

 

1.245*** (1.164 – 1.331)

  

   TV programs

  

1.141** (1.040 – 1.251)

 

   "Maximum" sources

   

1.475*** (1.329 – 1.637)

Age

0.963*** (0.954 – 0.973)

0.962*** (0.952 – 0.971)

0.966*** (0.957 – 0.975)

0.969*** (0.959 – 0.978)

Religion (ref: Protestant)

*

*

*

*

   Catholic

0.764* (0.604 – 0.967)

0.755* (0.596 – 0.955)

0.788* (0.624 – 0.995)

0.769* (0.607 – 0.974)

   Other

0.606 (0.353 – 1.040)

0.600 (0.350 – 1.030)

0.608 (0.357 – 1.037)

0.613 (0.358 – 1.051)

Residence (ref: rural)

**

***

***

***

   Capital

1.775** (1.200 – 2.626)

2.171*** (1.485 – 3.174)

1.921** (1.284 – 2.876)

1.782** (1.209 – 2.627)

   Other urban

1.365* (1.051 – 1.774)

1.580*** (1.228 – 2.032)

1.486** (1.132 – 1.949)

1.525** (1.183 – 1.966)

Education (ref: No formal education)

***

***

***

***

Primary

1.644* (1.015 – 2.662)

1.605 (0.988 – 2.608)

1.787* (1.109 – 2.878)

1.606 (0.989 – 2.607)

Secondary & higher

3.030*** (1.829 – 5.019)

3.125*** (1.886 – 5.177)

3.655*** (2.222 – 6.010)

2.952*** (1.781 – 4.892)

Number of partners past 12 months

2.412*** (2.029 – 2.867)

2.407*** (2.026 – 2.861)

2.402*** (2.023 – 2.852)

2.387*** (2.007 – 2.837)

Perceived AIDS risk (ref: None)

    

   Small

1.219 (0.924 – 1.607)

1.259 (0.955 – 1.661)

1.211 (0.920 – 1.593)

1.185 (0.897 – 1.566)

   Moderate

1.224 (0.910 – 1.648)

1.228 (0.912 – 1.654)

1.197 (0.891 – 1.609)

1.193 (0.884 – 1.611)

   High + has AIDS

1.054 (0.815 – 1.363)

1.052 (0.813 – 1.360)

1.087 (0.843 – 1.403)

1.084 (0.838 – 1.402)

Wants child in next 2 years

1.365** (1.092 – 1.706)

1.331* (1.064 – 1.663)

1.345** (1.078 – 1.680)

1.337* (1.069 – 1.672)

Last partner was casual

1.191 (0.846 – 1.676)

1.196 (0.850 – 1.685)

1.132 (0.807 – 1.588)

1.165 (0.826 – 1.643)

Constant

0.306*** (0.168 – 0.558)

0.304*** (0.166 – 0.554)

0.325*** (0.180 – 0.589)

0.229*** (0.124 – 0.422)

ORD

2.42

2.40

1.49

3.21

Pseudo-R2

14.7%***

14.9%***

13.6%***

15.4%***

  1. Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001