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Table 4 Estimates of the impact of program exposure on the odds of ever having used a condom, male sample

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

OR (95% CI) Total Radio TV "Maximum" sources
Exposure     
   Total 1.159*** (1.104 – 1.216)    
   Radio programs   1.245*** (1.164 – 1.331)   
   TV programs    1.141** (1.040 – 1.251)  
   "Maximum" sources     1.475*** (1.329 – 1.637)
Age 0.963*** (0.954 – 0.973) 0.962*** (0.952 – 0.971) 0.966*** (0.957 – 0.975) 0.969*** (0.959 – 0.978)
Religion (ref: Protestant) * * * *
   Catholic 0.764* (0.604 – 0.967) 0.755* (0.596 – 0.955) 0.788* (0.624 – 0.995) 0.769* (0.607 – 0.974)
   Other 0.606 (0.353 – 1.040) 0.600 (0.350 – 1.030) 0.608 (0.357 – 1.037) 0.613 (0.358 – 1.051)
Residence (ref: rural) ** *** *** ***
   Capital 1.775** (1.200 – 2.626) 2.171*** (1.485 – 3.174) 1.921** (1.284 – 2.876) 1.782** (1.209 – 2.627)
   Other urban 1.365* (1.051 – 1.774) 1.580*** (1.228 – 2.032) 1.486** (1.132 – 1.949) 1.525** (1.183 – 1.966)
Education (ref: No formal education) *** *** *** ***
Primary 1.644* (1.015 – 2.662) 1.605 (0.988 – 2.608) 1.787* (1.109 – 2.878) 1.606 (0.989 – 2.607)
Secondary & higher 3.030*** (1.829 – 5.019) 3.125*** (1.886 – 5.177) 3.655*** (2.222 – 6.010) 2.952*** (1.781 – 4.892)
Number of partners past 12 months 2.412*** (2.029 – 2.867) 2.407*** (2.026 – 2.861) 2.402*** (2.023 – 2.852) 2.387*** (2.007 – 2.837)
Perceived AIDS risk (ref: None)     
   Small 1.219 (0.924 – 1.607) 1.259 (0.955 – 1.661) 1.211 (0.920 – 1.593) 1.185 (0.897 – 1.566)
   Moderate 1.224 (0.910 – 1.648) 1.228 (0.912 – 1.654) 1.197 (0.891 – 1.609) 1.193 (0.884 – 1.611)
   High + has AIDS 1.054 (0.815 – 1.363) 1.052 (0.813 – 1.360) 1.087 (0.843 – 1.403) 1.084 (0.838 – 1.402)
Wants child in next 2 years 1.365** (1.092 – 1.706) 1.331* (1.064 – 1.663) 1.345** (1.078 – 1.680) 1.337* (1.069 – 1.672)
Last partner was casual 1.191 (0.846 – 1.676) 1.196 (0.850 – 1.685) 1.132 (0.807 – 1.588) 1.165 (0.826 – 1.643)
Constant 0.306*** (0.168 – 0.558) 0.304*** (0.166 – 0.554) 0.325*** (0.180 – 0.589) 0.229*** (0.124 – 0.422)
ORD 2.42 2.40 1.49 3.21
Pseudo-R2 14.7%*** 14.9%*** 13.6%*** 15.4%***
  1. Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001