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Table 3 Estimates of the impact of program exposure on the odds of ever having used a condom, female sample

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

OR (95% CI) Total exposure Radio programs TV programs
Exposure    
   Total 1.059*** (1.029 – 1.090)   
   Radio programs   1.079*** (1.036 – 1.124)  
   TV programs    1.082** (1.021 – 1.147)
Age 0.964*** (0.957 – 0.971) 0.964*** (0.957 – 0.971) 0.965*** (0.958 – 0.972)
Religion (ref: Protestant) ** ** **
   Catholic 0.831* (0.716 – 0.965) 0.833* (0.717 – 0.966) 0.832* (0.717 – 0.966)
   Other 0.543* (0.318 – 0.928) 0.544* (0.318 – 0.930) 0.537* (0.314 – 0.917)
Residence (ref: rural) *** *** ***
   Capital 1.699*** (1.382 – 2.087) 1.829*** (1.505 – 2.223) 1.741*** (1.407 – 2.154)
   Other urban 1.261** (1.079 – 1.475) 1.313*** (1.130 – 1.527) 1.298** (1.109 – 1.519)
Education (ref: No formal education) *** *** ***
   Primary 2.090*** (1.632 – 2.675) 2.079*** (1.623 – 2.663) 2.150*** (1.680 – 2.751)
   Secondary & higher 4.798*** (3.669 – 6.274) 4.903*** (3.756 – 6.399) 5.100*** (3.913 – 6.647)
Number of partners past 12 months 2.260*** (1.917 – 2.665) 2.253*** (1.911 – 2.657) 2.261*** (1.918 – 2.666)
Perceived AIDS risk (ref: None)    
   Small 1.203* (1.002 – 1.444) 1.206* (1.005 – 1.447) 1.200 (1.000 – 1.440)
   Moderate 1.183* (1.006 – 1.392) 1.185* (1.007 – 1.394) 1.178* (1.001 – 1.385)
   High + has AIDS 1.008 (0.855 – 1.190) 1.006 (0.853 – 1.187) 1.022 (0.867 – 1.206)
Wants child in next 2 years 0.703*** (0.595 – 0.830) 0.702*** (0.594 – 0.829) 0.706*** (0.598 – 0.834)
Last partner was casual 0.646 (0.360 – 1.160) 0.647 (0.361 – 1.161) 0.636 (0.355 – 1.142)
Constant 0.127*** (0.089 – 0.183) 0.127*** (0.089 – 0.182) 0.127*** (0.089 – 0.182)
ORD 1.41 1.36 1.27
Pseudo-R2 10.0%*** 10.0%*** 9.9%***
  1. Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001