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Table 1 Descriptive statistics (unweighted samples)

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

  Women Men P
Age    
   15–19 15.4% 15.4% 0.000
   20–24 23.1% 16.6%  
   25–29 19.7% 18.0%  
   30–34 14.2% 14.2%  
   35–39 11.5% 12.6%  
   40–44 8.9% 8.8%  
   45–49 7.2% 5.8%  
   50–54   4.9%  
   55–59   3.8%  
De facto place of residence    
   Lusaka 9.4% 8.9% 0.333
   Other Urban 22.7% 24.2%  
   Rural 67.9% 67.0%  
Religion    
   Catholic 22.4% 23.9% 0.000
   Protestant 75.3% 72.0%  
   Other 2.4% 4.1%  
Highest educational level    
   No education 14.0% 5.4% 0.000
   Primary 60.1% 52.7%  
   Secondary and Higher 25.9% 41.8%  
Perceived risk of HIV/AIDS    
   No risk at all 28.8% 37.2% 0.000
   Small 17.1% 19.4%  
   Moderate 26.9% 17.7%  
   Great or Has AIDS 27.2% 25.8%  
Number of partners in the past 12 months (including husband) 0.87 1.24 0.000
Owns Radio    
   No 57.1% 50.4% 0.000
   Yes 42.9% 49.6%  
Owns TV    
   No 81.9% 78.1% 0.000
   Yes 18.1% 21.9%  
Desires child within 2 years    
   No 82.2% 69.9% 0.000
   Yes 17.8% 30.1%  
Last partner was casual partner    
   No 98.9% 89.1% 0.000
   Yes 1.1% 10.9%  
N of Cases 6,782 1,928