Table 1 Descriptive statistics (unweighted samples)
From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia
Women | Men | P | |
|---|---|---|---|
Age | |||
15–19 | 15.4% | 15.4% | 0.000 |
20–24 | 23.1% | 16.6% | |
25–29 | 19.7% | 18.0% | |
30–34 | 14.2% | 14.2% | |
35–39 | 11.5% | 12.6% | |
40–44 | 8.9% | 8.8% | |
45–49 | 7.2% | 5.8% | |
50–54 | 4.9% | ||
55–59 | 3.8% | ||
De facto place of residence | |||
Lusaka | 9.4% | 8.9% | 0.333 |
Other Urban | 22.7% | 24.2% | |
Rural | 67.9% | 67.0% | |
Religion | |||
Catholic | 22.4% | 23.9% | 0.000 |
Protestant | 75.3% | 72.0% | |
Other | 2.4% | 4.1% | |
Highest educational level | |||
No education | 14.0% | 5.4% | 0.000 |
Primary | 60.1% | 52.7% | |
Secondary and Higher | 25.9% | 41.8% | |
Perceived risk of HIV/AIDS | |||
No risk at all | 28.8% | 37.2% | 0.000 |
Small | 17.1% | 19.4% | |
Moderate | 26.9% | 17.7% | |
Great or Has AIDS | 27.2% | 25.8% | |
Number of partners in the past 12 months (including husband) | 0.87 | 1.24 | 0.000 |
Owns Radio | |||
No | 57.1% | 50.4% | 0.000 |
Yes | 42.9% | 49.6% | |
Owns TV | |||
No | 81.9% | 78.1% | 0.000 |
Yes | 18.1% | 21.9% | |
Desires child within 2 years | |||
No | 82.2% | 69.9% | 0.000 |
Yes | 17.8% | 30.1% | |
Last partner was casual partner | |||
No | 98.9% | 89.1% | 0.000 |
Yes | 1.1% | 10.9% | |
N of Cases | 6,782 | 1,928 |