Skip to main content

Table 4 Sponsorship listings on sports websites by sponsoring company or organisation

From: Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

  City council Franchise or multi-national Gambling company/Trust Government agency Non-government agency* Private company Total
  N % N % N % N % N % N % N
Level              
Club 18 4.5 117 29 74 18.4 3 0.7 10 2.5 181 44.9 403
Regional 2 1.9 50 47.2 19 17.9 0 0 3 2.8 32 30.2 106
National 1 0.8 79 60.3 25 19.1 15 11.5 4 3.1 7 5.3 131
Sport              
Athletics 8 21.1 9 23.7 8 21.1 4 10.5 2 5.3 7 18.4 38
Basketball 0 0 10 66.7 1 6.7 3 20 1 6.7 0 0 15
Cricket 4 5.4 31 41.9 15 20.3 1 1.4 5 6.8 18 24.3 74
Netball 1 1.2 39 47 18 21.7 1 1.2 1 1.2 23 27.7 83
Rugby 2 1 75 39.1 25 13 0 0 4 2.1 86 44.8 192
Soccer 2 1.2 58 34.9 37 22.3 4 2.4 2 1.2 63 38 166
Tennis 4 7.5 16 30.2 8 15.1 3 5.7 2 3.8 20 37.7 53
Touch 0 0 8 42.1 6 31.6 2 10.5 0 0 3 15.8 19
Junior 2 6.1 19 57.6 5 15.2 1 3 0 0 6 18.2 33
All websites 21 3.3 246 38.4 118 18.4 18 2.8 17 2.7 220 34.4 640
  1. * For example, sports-related organisations.