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Table 3 Categorisation of sponsorship listings on websites for the top male and female sports for young people

From: Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

  Unhealthy food Alcohol Gambling Non-active Transport* & inactive entertainment** Health promotion & healthy food Sports goods Sports organisations Sports venues All other† Total
  N % N % N % N % N % N % N % N % N % N
Level                    
Club 9 2.2 58 14.4 73 18.1 14 3.5 2 0.4 28 6.9 9 2.2 5 1.2 206 51.1 403
Regional 4 3.8 9 8.5 19 17.9 8 7.6 1 0.9 11 10.4 1 0.9 9 8.5 44 41.5 106
National 5 3.8 5 3.8 28 21.4 14 10.7 3 2.3 13 9.9 17 13.0 0 0 46 35.1 131
Sport                    
Athletics 0 0 4 10.5 7 18.4 2 5.3 0 0 4 10.5 6 15.8 0 0 15 39.5 38
Basketball 1 6.7 0 0 1 6.7 2 13.4 0 0 3 20.0 4 26.7 0 0 4 26.7 15
Cricket 2 2.7 7 9.5 16 21.6 4 5.5 1 1.4 7 9.5 2 2.7 1 1.4 35 47.3 74
Netball 4 4.8 6 7.2 18 21.7 8 9.6 0 0 7 8.4 2 2.4 5 6.0 33 39.8 83
Rugby 3 1.6 37 19.3 25 13.0 9 4.7 1 0.5 8 4.2 4 2.1 5 2.6 100 52.1 192
Soccer 4 2.4 12 7.2 38 22.9 10 6.0 3 1.8 16 9.6 4 2.4 1 0.6 78 47.0 166
Tennis 1 1.9 5 9.4 9 17.0 1 1.9 0 0 4 7.5 4 7.5 1 1.9 28 52.8 53
Touch 3 15.8 1 5.3 6 31.6 0 0 1 5.3 3 15.8 1 5.3 1 5.3 3 15.8 19
Junior 8 24.2 1 3.0 5 15.2 0 0 1 3.0 1 3.0 1 3.0 0 0 16 48.5 33
All websites 18 2.8 72 11.3 120 18.8 38 5.6 6 0.9 52 8.1 27 4.2 14 2.2 296 46.3 640
  1. * Sponsorship of products involving lower human energy output (eg, car use), compared to more physically active transport (eg, cycling).
  2. ** Sponsorship of products related to lower energy output (eg, cinema and video watching), compared to physically active entertainment (eg, mini-golf).
  3. † All other includes: non-sporting organisations, "other food" (mixed, non-classified foods), and "other" groupings.
  4. ‡ Junior level sponsorship included those sponsorship listings that specifically mentioned sponsorship of junior clubs, junior teams or school-aged tournaments.