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Table 3 Percentage of survey respondents reporting outcomes pre- and post-campaign in experimental and comparison regions.

From: Development and evaluation of a youth mental health community awareness campaign – The Compass Strategy

Outcome Experimental % Comparison % p value* OR (CI)*
  Pre Post Pre Post   
Correct recognition – depression 50.6 59.3 46.6 58.2 0.981 .99 (.71–1.39)
Correct recognition – psychosis 24.7 34.7 25.8 32.5   
Correct help identified – depression 55.8 48.6 49.3 46.9 0.906 .98 (.71–1.36)
Correct help identified – psychosis 62.0 61.6 63.4 57.1   
Helpfulness rating of professionals       
GP Helpful – depression 81.0 73.9 79.1 77.1 0.688 1.08 (.75–1.55)
GP Helpful – psychosis 69.8 68.8 69.9 66.9   
Psychiatrist Helpful – depression 71.3 75.0 76.4 74.0 0.387 .84 (.56–1.25)
Psychiatrist Helpful – psychosis 85.8 85.6 81.7 82.1   
Social Worker Helpful – depression 75.5 74.6 79.7 80.7 0.230 .79 (.54–1.16)
Social Worker Helpful – psychosis 77.3 77.8 76.4 76.0   
Psychologist Helpful – depression 69.7 73.2 72.6 71.6 0.288 .82 (.56–1.19)
Psychologist Helpful – psychosis 77.3 78.1 80.7 78.6   
Helpfulness rating of medications       
Antidepressants Helpful – depression 43.5 47.9 42.2 50.3 0.513 1.17 (.74–1.85)
Antipsychotics Helpful – psychosis 41.7 46.6 37.6 39.3 0.589 .88 (.56–1.39)
Correct prognosis – depression 31.6 33.2 30.7 37.3 0.542 .90 (.64–1.26)
Correct prognosis – psychosis 30.5 36.3 34.3 30.8   
Perceived likelihood of discrimination – depression 57.7 50.4 55.7 55.5 0.134 1.29 (.92–1.81)
Perceived likelihood of discrimination – psychosis 75.3 70.6 67.3 67.5   
Perceived suicide risk – depression 14.2 20.4 23.6 17.8 0.005 .57 (.38–.84)
Perceived suicide risk – psychosis 23.1 23.4 32.4 25.0   
Family or friends experienced illness – depression 43.5 51.1 47.0 52.1 0.921 .98 (.71–1.36)
Family or friends experienced illness – psychosis 34.6 38.1 32.4 37.7   
Family or friends received help – depression 32.3 39.3 34.5 39.4 0.970 .99 (.71–1.40)
Family or friends received help – psychosis 28.1 30.6 27.1 31.5   
Barriers to help       
Perceived negatively by treating person – depression 15.2 21.4 21.6 18.5 0.108 .72 (.48–1.07)
Perceived negatively by treating person – psychosis 22.4 20.3 23.9 20.5   
What others might think of you – depression 14.2 8.9 8.8 13.0 0.013 1.86 (1.13–3.06)
What others might think of you – psychosis 12.9 14.4 9.8 14.9   
Thinking that nothing can help – depression 6.5 3.2 3.4 3.1 0.04 2.33 (1.03–5.23)
Thinking that nothing can help – psychosis 5.1 3.4 3.6 5.8   
Concern about likely treatment – depression 2.3 3.6 2.7 2.4 0.308 .62 (.25–1.55)
Concern about likely treatment – psychosis 3.7 4.1 3.9 2.9   
Concern about likely diagnosis – depression 5.5 3.9 4.7 1.7 0.119 .53 (.24–1.18)
Concern about likely diagnosis – psychosis 3.4 5.3 5.9 4.2   
Media exposure 26.1 43.2 31.4 35.3 0.001 .55 (.39–.78)
Self-identified depression 26.0 34.0 30.4 30.3 0.029 .67 (.47–.96)
First sought help in previous year 3.8 5.7 6.3 4.2 0.022 .41 (.19–.88)
Correct prevalence estimate 20.0 24.7 29.1 22.8 0.002 .55 (.37–.80)
  1. *Region-by-time interaction effects