Table 3 Percentage of survey respondents reporting outcomes pre- and post-campaign in experimental and comparison regions.
Outcome | Experimental % | Comparison % | p value* | OR (CI)* | ||
|---|---|---|---|---|---|---|
Pre | Post | Pre | Post | |||
Correct recognition – depression | 50.6 | 59.3 | 46.6 | 58.2 | 0.981 | .99 (.71–1.39) |
Correct recognition – psychosis | 24.7 | 34.7 | 25.8 | 32.5 | ||
Correct help identified – depression | 55.8 | 48.6 | 49.3 | 46.9 | 0.906 | .98 (.71–1.36) |
Correct help identified – psychosis | 62.0 | 61.6 | 63.4 | 57.1 | ||
Helpfulness rating of professionals | ||||||
GP Helpful – depression | 81.0 | 73.9 | 79.1 | 77.1 | 0.688 | 1.08 (.75–1.55) |
GP Helpful – psychosis | 69.8 | 68.8 | 69.9 | 66.9 | ||
Psychiatrist Helpful – depression | 71.3 | 75.0 | 76.4 | 74.0 | 0.387 | .84 (.56–1.25) |
Psychiatrist Helpful – psychosis | 85.8 | 85.6 | 81.7 | 82.1 | ||
Social Worker Helpful – depression | 75.5 | 74.6 | 79.7 | 80.7 | 0.230 | .79 (.54–1.16) |
Social Worker Helpful – psychosis | 77.3 | 77.8 | 76.4 | 76.0 | ||
Psychologist Helpful – depression | 69.7 | 73.2 | 72.6 | 71.6 | 0.288 | .82 (.56–1.19) |
Psychologist Helpful – psychosis | 77.3 | 78.1 | 80.7 | 78.6 | ||
Helpfulness rating of medications | ||||||
Antidepressants Helpful – depression | 43.5 | 47.9 | 42.2 | 50.3 | 0.513 | 1.17 (.74–1.85) |
Antipsychotics Helpful – psychosis | 41.7 | 46.6 | 37.6 | 39.3 | 0.589 | .88 (.56–1.39) |
Correct prognosis – depression | 31.6 | 33.2 | 30.7 | 37.3 | 0.542 | .90 (.64–1.26) |
Correct prognosis – psychosis | 30.5 | 36.3 | 34.3 | 30.8 | ||
Perceived likelihood of discrimination – depression | 57.7 | 50.4 | 55.7 | 55.5 | 0.134 | 1.29 (.92–1.81) |
Perceived likelihood of discrimination – psychosis | 75.3 | 70.6 | 67.3 | 67.5 | ||
Perceived suicide risk – depression | 14.2 | 20.4 | 23.6 | 17.8 | 0.005 | .57 (.38–.84) |
Perceived suicide risk – psychosis | 23.1 | 23.4 | 32.4 | 25.0 | ||
Family or friends experienced illness – depression | 43.5 | 51.1 | 47.0 | 52.1 | 0.921 | .98 (.71–1.36) |
Family or friends experienced illness – psychosis | 34.6 | 38.1 | 32.4 | 37.7 | ||
Family or friends received help – depression | 32.3 | 39.3 | 34.5 | 39.4 | 0.970 | .99 (.71–1.40) |
Family or friends received help – psychosis | 28.1 | 30.6 | 27.1 | 31.5 | ||
Barriers to help | ||||||
Perceived negatively by treating person – depression | 15.2 | 21.4 | 21.6 | 18.5 | 0.108 | .72 (.48–1.07) |
Perceived negatively by treating person – psychosis | 22.4 | 20.3 | 23.9 | 20.5 | ||
What others might think of you – depression | 14.2 | 8.9 | 8.8 | 13.0 | 0.013 | 1.86 (1.13–3.06) |
What others might think of you – psychosis | 12.9 | 14.4 | 9.8 | 14.9 | ||
Thinking that nothing can help – depression | 6.5 | 3.2 | 3.4 | 3.1 | 0.04 | 2.33 (1.03–5.23) |
Thinking that nothing can help – psychosis | 5.1 | 3.4 | 3.6 | 5.8 | ||
Concern about likely treatment – depression | 2.3 | 3.6 | 2.7 | 2.4 | 0.308 | .62 (.25–1.55) |
Concern about likely treatment – psychosis | 3.7 | 4.1 | 3.9 | 2.9 | ||
Concern about likely diagnosis – depression | 5.5 | 3.9 | 4.7 | 1.7 | 0.119 | .53 (.24–1.18) |
Concern about likely diagnosis – psychosis | 3.4 | 5.3 | 5.9 | 4.2 | ||
Media exposure | 26.1 | 43.2 | 31.4 | 35.3 | 0.001 | .55 (.39–.78) |
Self-identified depression | 26.0 | 34.0 | 30.4 | 30.3 | 0.029 | .67 (.47–.96) |
First sought help in previous year | 3.8 | 5.7 | 6.3 | 4.2 | 0.022 | .41 (.19–.88) |
Correct prevalence estimate | 20.0 | 24.7 | 29.1 | 22.8 | 0.002 | .55 (.37–.80) |