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Table 2 Process evaluation results

From: Development and evaluation of a youth mental health community awareness campaign – The Compass Strategy

Process evaluation measures Results
Attainment of Key Performance Indicators as outlined in Strategic Plan 93% of Key Performance Indicators achieved
Media distribution rates • 7,630 cinema advertisements
• 195 radio advertisements
• 21 weeks of Youth Magazine advertisements
• 15,000 post cards
• 10 newspaper editorials
• 15 newspaper advertisements (average circulation 20,000 per advertisement)
• 600 posters to GP surgeries
• 47 professional and service newsletter articles
• posters and pamphlets to 320 agencies
• Compass newsletter to 532 services
• 20,000+ stickers distributed to all secondary schools in the target region
Website referral data • Average of 465 visits per month
• 66% of visitors female
• 47.2% visitors aged 12–25; 31% aged 26–39
• Referral sources – newspaper (17%), school (12%), poster (11%), GP(11%), cinema (4%), radio (2.5%)
Infoline referral data • Average of 28 calls per month
• 64% of callers female
• 24% callers aged 12–25; 41% aged 26–39
• Referral sources – pamphlet (26%), newspaper ad (17%), letterbox brochure (17%), newspaper/radio editorial (10%)
Demand for minor media 157 service provider requests for Compass materials
• 46.4% secondary schools
• 18.4% community health services
• 7.6% mental health services