Table 2 Process evaluation results

Attainment of Key Performance Indicators as outlined in Strategic Plan

93% of Key Performance Indicators achieved

Media distribution rates

• 7,630 cinema advertisements

• 195 radio advertisements

• 21 weeks of Youth Magazine advertisements

• 15,000 post cards

• 10 newspaper editorials

• 15 newspaper advertisements (average circulation 20,000 per advertisement)

• 600 posters to GP surgeries

• 47 professional and service newsletter articles

• posters and pamphlets to 320 agencies

• Compass newsletter to 532 services

• 20,000+ stickers distributed to all secondary schools in the target region

Website referral data

• Average of 465 visits per month

• 66% of visitors female

• 47.2% visitors aged 12–25; 31% aged 26–39

• Referral sources – newspaper (17%), school (12%), poster (11%), GP(11%), cinema (4%), radio (2.5%)

Infoline referral data

• Average of 28 calls per month

• 64% of callers female

• 24% callers aged 12–25; 41% aged 26–39

• Referral sources – pamphlet (26%), newspaper ad (17%), letterbox brochure (17%), newspaper/radio editorial (10%)

Demand for minor media

157 service provider requests for Compass materials

• 46.4% secondary schools

• 18.4% community health services

• 7.6% mental health services