Table 1 Compass campaign modules
Module | Stage | Resources and rationale |
|---|---|---|
Major media | Pre-contemplation and contemplation* Awareness and interest ▲ | Cinema, radio, local newspaper, & youth magazine advertisements and newspaper editorials Provided high exposure and increased sense of authority to key messages |
Local media | Pre-contemplation and contemplation* Awareness and interest ▲ | Posters, brochures, postcards Passive application – Displayed in a wide range of local environments – health, welfare, youth, education, & recreation settings, local community events. Targeted environments where people were likely to be thinking about their own health and well-being or their connection to family and friends. Active application – Used in classroom, counselling or as a school newsletter supplement. Used as a reference to facilitate discussion or specifically referred to as useful reference material. |
Website | Preparation* Trial ▲ | Getontop Website Provided more detailed information about disorders. Help seeker tips and search engine for local sources of help. |
GetOnTop Mental Health Info Line | Preparation* Trial ▲ | Mental health advisorsavailable Mon-Fri 10.30 am – 8.00 pm Provided personalized information about disorders and help-seeker coaching. Call Centreable to respond to all calls with basic information 24/7 or arrange advisor call back Information bookletwas mailed or emailed on request. Designed to mirror the detailed info available on website |
Video & facilitators manual | Pre-contemplation & contemplation* Awareness & interest ▲ | Videoscenarios depicting early signs of illness and strategies for help seeking to trigger discussion in the classroom or info sessions Facilitator manualsincluded suggestions for discussion topics, fact sheets and work sheets to be used along with the video |
Navigator Program | Addresses all stages* ▲ | Training workshops for lay professionals, based on Mental Health First Aid Training [54] concepts, focused on knowledge and skill development in how to assist socio-economically disadvantaged and marginalised young people with early recognition and help seeking. |
Service provider strategies | Action* Behaviour adoption ▲ | Newsletters, visits and presentations Targeted specialist and generic mental health service providers and gatekeeper services as they are a key to reaching young people and those close to them. They need to be kept informed as key stakeholders in help seeking. Strategies focused on facilitating consultation, building strong links, and updating on resources and project progress. |