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Table 1 Compass campaign modules

From: Development and evaluation of a youth mental health community awareness campaign – The Compass Strategy

Module Stage Resources and rationale
Major media Pre-contemplation and contemplation*
Awareness and interest
Cinema, radio, local newspaper, & youth magazine advertisements and newspaper editorials
Provided high exposure and increased sense of authority to key messages
Local media Pre-contemplation and contemplation*
Awareness and interest
Posters, brochures, postcards
Passive application – Displayed in a wide range of local environments – health, welfare, youth, education, & recreation settings, local community events. Targeted environments where people were likely to be thinking about their own health and well-being or their connection to family and friends.
Active application – Used in classroom, counselling or as a school newsletter supplement. Used as a reference to facilitate discussion or specifically referred to as useful reference material.
Website Preparation*
Getontop Website
Provided more detailed information about disorders. Help seeker tips and search engine for local sources of help.
GetOnTop Mental Health Info Line Preparation*
Mental health advisorsavailable Mon-Fri 10.30 am – 8.00 pm
Provided personalized information about disorders and help-seeker coaching.
Call Centreable to respond to all calls with basic information 24/7 or arrange advisor call back
Information bookletwas mailed or emailed on request.
Designed to mirror the detailed info available on website
Video & facilitators manual Pre-contemplation & contemplation*
Awareness & interest
Videoscenarios depicting early signs of illness and strategies for help seeking to trigger discussion in the classroom or info sessions
Facilitator manualsincluded suggestions for discussion topics, fact sheets and work sheets to be used along with the video
Navigator Program Addresses all stages* Training workshops for lay professionals, based on Mental Health First Aid Training [54] concepts, focused on knowledge and skill development in how to assist socio-economically disadvantaged and marginalised young people with early recognition and help seeking.
Service provider strategies Action*
Behaviour adoption
Newsletters, visits and presentations
Targeted specialist and generic mental health service providers and gatekeeper services as they are a key to reaching young people and those close to them. They need to be kept informed as key stakeholders in help seeking. Strategies focused on facilitating consultation, building strong links, and updating on resources and project progress.
  1. *Stage of Change [40].
  2. Stage of adoption [34].