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Table 5 Racial/ethnic representation on health-related ad pages (by face count in photographs)

From: Health disparities and advertising content of women's magazines: a cross-sectional study

 

Mainstream

African American

Positive Health-Related Ads

Number of ad pages = 238*

Number of ad pages = 73*

#Ad Pages with White Faces

138 (58%)

8

#Ad Pages with Black Faces

28

30 (41%)

Total # of White Faces

232

15

Total # of Black Faces

43

47

Negative Health-Related Ads

Number of ad pages = 83*

Number of ad pages = 42*

#Ad Pages with White Faces

5 (6%)

4

#Ad Pages with Black Faces

1

23 (55%)

Total # of White Faces

8

9

Total # of Black Faces

3

47

  1. * The total number of ad pages includes pages with no faces or indistinguishable faces