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Table 5 Racial/ethnic representation on health-related ad pages (by face count in photographs)

From: Health disparities and advertising content of women's magazines: a cross-sectional study

  Mainstream African American
Positive Health-Related Ads Number of ad pages = 238* Number of ad pages = 73*
#Ad Pages with White Faces 138 (58%) 8
#Ad Pages with Black Faces 28 30 (41%)
Total # of White Faces 232 15
Total # of Black Faces 43 47
Negative Health-Related Ads Number of ad pages = 83* Number of ad pages = 42*
#Ad Pages with White Faces 5 (6%) 4
#Ad Pages with Black Faces 1 23 (55%)
Total # of White Faces 8 9
Total # of Black Faces 3 47
  1. * The total number of ad pages includes pages with no faces or indistinguishable faces
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