Skip to main content

Table 3 Number of health-related ads by topic

From: Health disparities and advertising content of women's magazines: a cross-sectional study

  Mainstream N African American N Hispanic American N
Health Related Ads (N=) 470 140 110
Positive Health Related Ads    
Prescription Drugs 65 20 1
Over the Counter Drugs, Vitamins, and Suppliesa 121 25 22
Medical Treatments and Procedures 2 4 2
Smoking and Drug Abuse Prevention 18 4 6
Sun Protection 5 1 0
Exercise Equipment and Facilities 1 0 1
Healthy Foods and Beverages 47 14 12
Weight Loss and Low Calorie Foods and Beverages 20 3 3
Health-Related Organizations and Charities 10 3 11
Clinical Trials Participation Promotion 0 0 0
Subtotal Positive Ads 289 74 58
Negative Health Related Ads    
Cigarettes 15 11 12
Alcohol 0 12 3
Unhealthy Foods and Beverages 64 15 25
Fast Food Restaurants 3 4 1
Pseudo-Treatmentsb 0 0 2
Subtotal Negative Ads 82 42 43
Health Related Ads of Mixed Impact    
Meats 14 4 5
Condiments 53 7 2
Cereals 11 2 0
Miscellaneous and Packaged Meals 21 11 2
Subtotal Mixed Ads 99 24 9
  1. a Includes dietary supplements, vision and hearing products, vitamins, medical supplies, and drugs purchased without a prescription
  2. b Ads for questionable "blood treatments"
\