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Table 1 Magazine readership demographics

From: Health disparities and advertising content of women's magazines: a cross-sectional study

Magazines Paid Circulationa Issues/Yeara Aver. Pages/Issue % Femalec % Whiteb % Blackb Median Agec Median Household Incomec
Mainstream         
Family Circle 4,712,548 15 173 90 89 9 48.2 $49,221
Good Housekeeping 4,527,447 12 201 87 87 11 47.3 $52,609
Ladies' Home Journal 4,100,675 12 159 94 90 8 48.0 $52, 634
Woman's Day 4,257,742 17 155 94 87 12 47.7 $50,356
African American         
Ebony 1,785,139 12 182 61 7 93 39.4 $38,678
Essence 1,053,484 12 171 75 6 92 35.8 $40,698
Heart and Soul 308,899 10 104 85 NA NA 37.0 $47,082
Upscale 224,649 9 124 70 NA NA 31.0 $72,500
Hispanic American         
Latina (English) 230,503 12 115 94 NA NA 31.0 $45,807
Latina Style (English) 152,561 5 62 NA NA NA 30.0 $73,000
Cristina (Spanish) 102,194 12 103 NA NA NA 18–49 37% over $35,000
Vanidades (Spanish) 90,598 26 132 NA NA NA 25–54 54% over $35,000
  1. a Sources: SRDS Consumer Magazine Advertising Source, May 2002 and Audit Bureau of Circulations, December 2001
  2. b Source: Mediamark Fall 2000. White and Black categories include Hispanic.
  3. c Source: magazine publishers
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