Skip to main content

Table 4 Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through Local Organizations (Random-Effects Regression GLS Coefficients)

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

  Per Capita Condom Sales OC Sales
Markets Two or More Products .075 -.012
Program Maturity   
   1–3 (ref)   
   4–6 .158 .022*
   7+ .181 .028**
Time Period   
   <1994 (ref)   
1995–2002 .138 -.010
Population (in millions) .036** .008**
Percent Urban -.012*** .001
Per Capita Gross National Income .006 .028***
Phone mainlines per 1,000 .001 -.001***
Constant .436** -.021
R Square .309 .401
Number of Program-Years 80 63
Number of Countries Included 17 12
  1. *** p < .01; ** p < .05; * p < .10