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Table 3 Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through the Manufacturer's Model (Random-Effects Regression GLS Coefficients)

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

  Per Capita Condom Sales OC Sales
Markets Two or More Products .078 -.015*
Program Maturity   
   1–3 (ref)   
   4–6 -.018 .003
   7+ -.069 .007
Time Period   
   <1994 (ref)   
   1995–2001 .099 .007
Population (in 10 millions) -.012*** -.002
Percent Urban .001 -.000
Per Capita Gross National Income -.111** .015**
Phone mainlines per 1,000 .001** -.000
Constant .278** .030
R Square .384 .185
Number of Program-Years 54 55
Number of Countries Included 9 12
  1. *** p < .01; ** p < .05; * p < .10