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Table 2 Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through an NGO Affiliate (Random-Effects Regression GLS Coefficients)

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

  Per Capita Condom Sales OC Sales
Markets Two or More Products .159*** .017
Program Maturity   
   1–3 (ref)   
   4–6 .181*** .001
   7+ .348*** .003
Time Period   
   <1994 (ref)   
   1995–2001 .143** .004
Population (in 10 millions) -.006*** -.000*
Percent Urban -.002 -.000
Per Capita Gross National Income -.003 .007
Phone mainlines per 1,000 -.001 -.000
Constant .260*** (dropped)
R Square .236 .082
Number of Program-Years 374 90
Number of Countries Included 58 26
  1. *** p < .01; ** p < .05; * p < .10