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Table 2 Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through an NGO Affiliate (Random-Effects Regression GLS Coefficients)

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

 

Per Capita Condom Sales

OC Sales

Markets Two or More Products

.159***

.017

Program Maturity

  

   1–3 (ref)

  

   4–6

.181***

.001

   7+

.348***

.003

Time Period

  

   <1994 (ref)

  

   1995–2001

.143**

.004

Population (in 10 millions)

-.006***

-.000*

Percent Urban

-.002

-.000

Per Capita Gross National Income

-.003

.007

Phone mainlines per 1,000

-.001

-.000

Constant

.260***

(dropped)

R Square

.236

.082

Number of Program-Years

374

90

Number of Countries Included

58

26

  1. *** p < .01; ** p < .05; * p < .10