TY - JOUR AU - Meekers, Dominique AU - Rahaim, Stephen PY - 2005 DA - 2005/01/27 TI - The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience JO - BMC Public Health SP - 10 VL - 5 IS - 1 AB - Over the past two decades, social marketing programs have become an important element of the national family planning and HIV prevention strategy in several developing countries. As yet, there has not been any comprehensive empirical assessment to determine which of several social marketing models is most effective for a given socio-economic context. Such an assessment is urgently needed to inform the design of future social marketing programs, and to avoid that programs are designed using an ineffective model. SN - 1471-2458 UR - https://doi.org/10.1186/1471-2458-5-10 DO - 10.1186/1471-2458-5-10 ID - Meekers2005 ER -