Table 1 Inclusion and exclusion criteria

• Aged 18-70 years

• Non-resident or resident <12-months of target regions prior to study start

• Self-reported resident of target regions for minimum of 12-months prior to study start

• Relocation of primary residence outside of the target regions during the study period (participants will be unenrolled from the study from that point on)

• Insufficiently active (engaging in fewer than 20 bouts of physical activity of at least 30 minutes) over the previous month

• Pregnant or intending to become pregnant during 12-month study period

• Access to the internet

• Physical or psychological condition (i.e. cognitive impairment) that may impede full participation in the study

• Deemed medically safe to participate in unsupervised moderate-intensity physical activity by satisfaction of stage one of the Adult Pre-Exercise Screening System (or review by an Accredited Exercise Physiologist)

• Sufficient English language skills and cognitive ability to allow full participation in the study

• Able to provide written informed consent